Nevada Post Cards

Published by

H. G. Zimmerman

by Robert Stoldal

(Updated  December 13, 2023)

The Chicago, Illinois based “H. G. Zimmerman & Company,” printed postcard views of at least seven Nevada communities between 1907 and 1911.

The Nevada towns include Blair, Ely, Goldfield, Hawthorne, Imlay, and Sparks.  The seventh Nevada town is Tonopah, however, the two cards with Tonopah images are mistitled “Goldfield.”

There are twenty-four different known Zimmerman post cards of Nevada. It is very likely there is at least one more Zimmerman printed Nevada view.

Before Zimmerman moved to Chicago he was a  cartoonist who worked out of Horseheads, New York.

Many of the post cards produced by his company feature his art work as well as coloring experiments with embossed post cards.  But, while his sales team may have sold non view cards to Nevada retailers, all of the known Nevada post cards printed by Zimmerman are traditional black and white half tones.

One exception to the word “all” is the view card from Imlay, Nevada of the hotel that once stood proudly next to the railroad tracks.  It is a lithogrpic color post card.

With the exception of the Imlay post card, which is the standard size, at the time, of 5 ½ inches by 3 ½ inches, the rest of the Zimmerman  printed views of Nevada are only 5 ¼ by 3¼.

Zimmerman’s History

The following was found in the “Annual Edition 1981” of the “Post Card Collector’s Book;”  Zimmerman was a “popular and caricaturist who enjoyed a nice standard of living from his freelance commercial art for newspapers, “Judge” magazine, and the postcard media.  Hs lovely residence in Horsehead, New York, served him well as a summer studio and was a popular gathering place for his many friends and relatives.”

The “Post Card Collectors” magazine was published and written by Bernard Stadtmiller.   The Zimmerman story is found on page 768.

In his 1981 Zimmerman article, titled “Sappies and Snppies by Zim,” Stadtmiller says “one of Zim’s most successful” post card series was titled “Now What would you do in a case like this?”

At the time, Stadmiller said  Zimmerman’s “cards are quite popular with today’s collector as many of his creations are still in vogue.”

In an interesting ending to his brief article on Zimmerman, Stadtmiller wrote, Zimmerman’s Chicago “business thrived and “Zim” published a variety of interesting type cards which other publishers had successfully pioneered.”

Zimmerman’s Nevada views were printed in color and black and white but no view was printed both ways.

The Nevada post cards are smaller than the standard size at the time, of 5 ½ inches by 3 ½ inches. Most of the Zimmerman’s post cards are only 5 ¼ by 3¼.

Alpha-numeric Code on Zimmerman Post Cards

Most Nevada Zimmerman post cards have an alpha-numeric code printed on the card. For example, “B1669A7.”

So far this code has been found only on the face of the post card.

The first alpha could represent the year, “A” meaning 1907, “B” 1908 etc.

The first four numbers may represent the overall series topic or location, while the last three characters represent the sequence within the series.

For example in the Goldfield series, the first card is A921A10, the second card is A921B10, the third card is A921C10 and so forth.

The last known card in the Goldfield seires is A921J10.  All tne of the post cards from A10 to and incluidng J10 have been identified.

A later Zimmerman card, showing the hotel at Imlay,  does not have a printed code.

The earliest known postmark on this post card is March, 1911.  Based on order and shipping times, it is likely the Imlay Hotel post card was first order late in 1910 or early 1911.

In addition not have an alphanumeric code, the size of this postcard matched the standard size of post cards being issued at the time by other publishers.

Unique Nevada views on Zimmerman Post Cards

The images on most of the Zimmerman post cards of Nevada provide views of well covered topics.  There are two Nevada locations, where “side pocket” salesmen were able to make a sale for Zimmerman in communities passed over by other post card field agants.

Hawthorne

It is possible Zimmerman printed a series of color views of Hawthorne Nevada in 1908-1909 however only one has been uncovered..

Early printed color post cards of Hawthorne, located on the southern tip of Walker Lake in west central Nevada, are scarce.

While the community was a stop on railroad that connected the outside world  to the boom towns of Tonopah and Goldfield, apparently few postcard salesmen got off the train in Hawthorne.

One agent likely did get off the train and made a sale on “E Street.”

The Hawthorne series and we should put the word “series” in quotes as only one post card, B2377B2 titled “E Street, Hawthorne, Nev.” has been discovered.

But, the alphanumeric code one the one card that ends in “B2” indicates there is a B2377 B1, and likely a B2377 B3, and possibly more.

Imlay

The small community of Imlay is located 34 miles west of Winnemucca and 40 miles east of Lovelock just off Interstate 80.

An unnumbered Zimmerman postcard titled “Hotel and Depot, Imlay, Nev.” is the only known printed color post card of the Southern Pacific Railroad Hotel.

The hotel and depot are long gone, but a visit in September of 2023 reveals the small, quiet community still has its school, a post office and green lawns..

Sparks, but, a visit in September of 2023 

One Zimmerman post card, from Sparks, B155A1, titled “Harriman Avenue, Sparks, Nev.” is known to exist.

The titles of two Nevada post cards from Zimmerman have location errors.

The titles of two of the post cards, A921B10 and A921C10, showing  houses made of bottles and one made of barrels  Both titles place the structures in Goldfield, when in fact the homes were built in Tonopah.

How many Zimmerman post card with Nevada views were printed.

The price and the minimum number in an order would change during the six plus years Zimmerman was printing post cards.

The price would of course also depend on the type of post card Zimmerman was selling or the retailer wanted.

One post card with a Chicago postmark April 23, 1910 showing the Zimmerman building offered; “This is a sample of our Zimochrome cards which we make to order from local photographs. Price in quantities of 500 of a subject $6.50; in quantities of 1,000 of a subject $7.50. Time required for delivery is three weeks.”

Another Zimmerman postcards, number 9827B2E says “This is a sample of the cards which we make to order from local photographs in hand colored work. Price in quantities of 500 of each subject, $6.50; in quantities of 1,000 of each subject, $9.00. Time required for deliver 3 weeks.

Nevada Orders

Based on the number of publishers already providing post cards to central Nevada boom towns, it is likely the Nevada retailers ordered 500, rather than 1000 Zimmerman view cards.

Based on post cards with different backs featuring the same views, it is also likely Zimmerman received a second order for a some of the Goldfield black and white post cards.

Retailers, Photographers. Publishers?

It is possible that Zimmerman was connected with two Goldfield business, the Allen Photo Company, and the Polin Brothers.

The two firms could have ordered the post cards, or in the case of Allen Photo, simply supplied Zimmerman with the images on the post cards.

Allen Photo Company

Two Zimmerman post cards have views connected with Arthur Eppler, a photographer who owned and operated the “Allen Photo Company” from late 1904 until 1911.

Coming in from San Francisco, where he had his first studio, Eppler arrived in Goldfield in 1904 and purchased  the operation and photographs  of one of the camps pioneer William Irving  Booth.

Booth continued to work in the central Nevada area for many years, not as a photographer but in real estate and mining.

The image on Zimmerman post card A921B10 titled “House made of 10,000 Beer Bottles, Goldfield, Nev.” was also published by Eppler with the caption, “Made of 10,000 Beer Bottles, Goldfield, Nevada.”

The house was built by William F. Peck in late summer, early fall of 1903. In December of 1903 a story was sent out to newspapers around the country.

On January 2, 1904 The Times-Democrat in Lima, Ohio published the story with the photograph of the two children in front of the house that appears on the Allen and Zimmerman post cards.

The photograph taken by pioneer photographer Booth shows Peck’s two children, Wesley three years old and Mary seven years old, standing in front of the building.

A second Allen connected image, Zimmerman A921C10 “House Made of Barrels, Goldfield, Nev.” was also released by Eppler’s Allen company titled “House Made of Barrels, Goldfield, Nevada.”

Beyond those two images, no other known relationship has been established between  Eppler and Zimmerman post cards.

E. H. Mitchell

At the time Zimmerman entered the Nevada post card arena, major publishers and distributors,  from E. H. Mitchell to the Newman Post Card company, were already on the scene.

Several of the images found on a Zimmerman printed cards are also found on post cards published by other including Mitchell. For example;
1. A921D10 “Mohawk Mines, Goldfield, Nev.” Released by Mitchell divided back, in color, “808 Mohawk Mine, Goldfield, Nevada.”
2. A921E10 “General View of Goldfield, Nev.” Released by Mitchell, divided back, in color, 807 “General View of Goldfield, Nevada.”

Polin Bros.

The Polin Brothers, Harry and Louis, operated newsstands and soda foundations in several western towns including Goldfield and Tonopah.

Their hand stamped credit line is found on the back of “A921J10 High Grade Ore for Deposit in Safety Vaults, Goldfield, Nevada.”

Beyond the hand stamp, and the facts that the two brothers retailed the views of different post card publishers and printers,  no other relationship has been established between the Polins and Zimmerman.

Backs

There are three types of known Zimmerman backs on Nevada post cards.

One thing that is common to all the backs is the Zimmerman logo: a man carrying a package with the letters “ZIM.”

All the same logo, just different colors? Or Hat vs Cap? Front foot up, front foot down?

1. (ZB1) Black ZIM man left hand corner of back. With credit line that reads “H.
G. Z. & Co.” on the upper left edge of the back of the card.
2. Black ZIM. Moved up about 25% on the bottom left side and move 5/16
of an inch towards the right.
3. Green ZIM man moved to the top left corner. No credit line right
4. Brown ZIM bottom left corner with credit line “Published by H G.
Zimmerman & Co.” “T” divided back is differ Appears to be an open
book design on the top of the vertical line on the back.

With the exception of the ZIM post card with the Imlay Hotel  all of the rest of the Nevada postcards have a message on the left side that read;
“This side may have a message written upon it for
POSTAGE IN THE UNITED STATE AND EUROPE.
The right hand side must be reserved for stamp
And address.”
1907 marks the year the U.S. Post Office allowed messages to be written on the address side of post cards.   Up until that time senders had to write their message around the edges of the face of the post card.
There are many different backs on Zimmerman post cards, divided and undivided, including different colors, the following  four back types are found on the known post cards with Nevada views.

ZB1 no Zimmerman credit line

-0-

ZB2, Published by “H. G. Z. & Co.” credit line

-0-

ZB3, No Zimmerman credit line.

-0-

ZB4, “Published by H. G. Zimmerman & Co. Chicago” credit line

-0-

Known Chronology of “H.G. Zimmerman & Co.”

From leather, to silk to two card panoramas, from comic to holiday, to views across the United States, “H.G. Zimmerman & Co.” was a full service post card creator between late 1906 and early 1912.

Based in Chicago, Illinois, late in 1906 or early in 1907 Zimmerman opened a west coast office in San Francisco.

At this point, it is not known, if Zimmerman was renting a print shop in Chicago, or using a local printing operation to make his post cards.

By winter of 1907 Zimmerman had was doing well enough to lease a large building.

Stadtmiller said Zimmerman made th move to Chicago, feeling “this area was not as competitive as his native New York.”

In November of 1907,  according to the Chicago Daily Tribune issue of November 17, 1907, Zimmerman leased a new two-story brick building on Michigan Avenue for  two years and four months at a term rental of $8,550.”

The June 30, 1907 San Francisco City Directory lists “Zimmerman H. G. & Co, pubrs souvenir post crds, 915 Van Ness av, S.G., tel Franklin 2688.”

Based on a review of post cards with images of the 1906 San Francisco earthquake, Zimmerman issued a series in black and white, with undivided backs and then the same views in color with divided backs.

At one point, a relative, Charles Zimmerman, took over the San Francisco office, but by November of 1909 the west coast operation was closed.

By the end of 1907, Zimmerman’s operation was located in a two story building named “THE HOUSE THAT ZIM BUILT.”

On November 15, 1907 the public was informed “the new two story brick building at 3021-3023 Michigan Avenue has been leased” to “H. G. Zimmerman & Co.”

The lease ran until March of 1910 at a total rental cost of $8,500. Zimmerman is still at this address as late as April 1912.

Based on classified newspaper advertisement Zimmerman placed in newspapers around the country it is clear that much of his business was based on the work of “side pocket” aka “vest pocket” salesmen.     (Anaconda Montana Standard, 2-21-1909)

Then in the spring of 1911 Zimmerman took another approach to sell his post cards.

With the exception of a law suit over stock in his post card company, Zimmerman and his publishing company disappears from sight. At about the same time, an H.G. Zimmerman appears as an automotive accessory salesman. This H.G. Zimmerman quickly moves up the ladder and becomes a major player with the General Motors Corporation. The same H.G. Zimmerman? Likely, but more information is needed on the closure of “The House that Zim Built” on Michigan Avenue in Chicago.

“H. G. Zimmerman & Company” becomes incorporated public publishing, manufacturing and merchandise business.

In June of 1910, the Zimmerman post card company was incorporated as a “publishing, manufacturing and merchandise business.”
With capital stock of $250,000.
The company’s incorporators were Charles Center Case Jr., James V. Hickey and Frederick Second.”
Zimmerman was listed as President and “A. Hansen” as Secretary. Zimmerman listed his home address as 3743 Indianan Avenue, not far from his office.

American Post Card Association

In May of 1908, Zimmerman was named vice president of the newly formed American Post Card Association.
According to the association’s press release the goal of the associations was “eliminating many present evils” in the post card trade “with the hope that the movement will become national for the protection of the industry as a whole.”

A central issue, at the time, was the imposition of tariffs on imported post cards. The U.S. Congress was holding hearings on the issue in 1908.
For Zimmerman and has American Post Card Association other important issues included “the matter of censorship of post cards” and the establishment of “some standard by which manufacturers can guarantee cards to be immune from prosecution.”

Also of concern to the newly formed post card association credit lines on post card and the challenges trying to “control salesmen.”

For a variety reasons the post card industry fell on hard times; over stock, prices dropped, too many publishers and the public’s slipping interest.

Late in November of 1911 Zimmerman placed an classified advertisement in a Chicago began looking for twenty “girls’ for “counting post cards.”

Zimmerman Stock Subject of Law Suit

In 1912 stock in the Zimmerman post card company was the subject of a suit involving trading stock in his post card company for land. According to the suit Zimmerman said his company was “importing from foreign countries and manufacturing post cards, which it was selling in great quantities and at enormous profit.”

The response to the suits, Zimmerman had “not foreseen the failure of the post card and mail order concerns.”
It appears the suits were settled out of court.

It was time for Zimmerman to change trades. It is possible he became a representative for automotive products. First selling carburetors.

Zimmerman shifts from cards to cars?

Then he worked for the “foreign sales department of the Studebaker Corporation then he moved over to the Dodge Brothers automotive team where he was in charge of advertising.

He next stop was General Motors where he was put in charge of the company’s Australian division. And in early august, 1922, Zimmerman is off to Copenhagen where he as G.M.’s representative.

With his move to Denmark, Zimmerman’s role as a post card publisher was now a decade behind and would not be in his future.

Are Zimmerman the post card publisher and Zimmerman the world traveler for General Motors the same person?

And whatever happened to the American Post Card Association?

More work needs to be done.

Zimmerman Nevada
Post card Checklist

Unless listed as color, all the post cards in the check list are black and white.

Imlay

No # “Hotel and Depot, Imlay, Nev.” (color) ZB4.

Goldfield

A921A10 “Nixon Block, Goldfield, Nev.” ZB1 & ZB2.

A921B10 “House made of 10,000 Beer Bottles, Goldfield, Nev.” ZB1 & ZB2.
• The photograph for this post card was taken by W. I. Booth.   Allen purchased Booth’s studio in late 1904.

This bottle house was in Tonopah, not Goldfield.
• This image was printed by Zimmerman with two different backs.
• Same error in the title; “Made of 10,000 Beer, Bottles, Goldfield, Nevada.”

A921C10 “House Made of Barrels, Goldfield, Nev.” ZB1 & ZB2.
• This barrel house was in Tonopah, not Goldfield.
• Same error in the title; “House Made of Barrels, Goldfield, Nevada.”    Allen with the title “Made of 10,000 Beer Bottles, Goldfield, Nevada.”

A921D10 “Mohawk Mines, Goldfield, Nev.” ZB1 & ZB2.
• This view was first released by Edward H. Mitchell, with an undivided back in 1906, as post card number 808 titled, “MOHAWK MINES, GOLDFIELD, NEVADA.”  A popular post card, Mitchell printed a version with a divided back.
• This view was released with two different ZIM backs.

A921E10 “General View of Goldfield, Nev.” ZB1.
• This view was also released by Edward H. Mitchell, as card number 807 titled “GENERAL VIEW OF GOLDFIELD, NEVADA”. The Mitchell card was released first with an undivided back, and later re-released with a divided back.

A921F10 “Labor Day, Goldfield, Nev.” ZB1.

A921G10 “Freighting by Team Before Advent of Railway, Goldfield,
Nevada.” ZB1.                                                                                                                                  – Note, Nevada spelled out.  Only one in this series no abbreviated.

A921H10 “Combination Mine and Mill, Goldfield, Nev.” ZB1.

A921I10  “Ore Dump, Combination Mine, Goldfield, Nev.” ZB1.

A921-I-10 “Ore Dump, Combination Mine, Goldfield, Nev.” ZB2.
• A second version of a ZIM back.
• Also the alphanumeric on this card has dashes. Likely to separate the letter “I” and the ones.

A921J10  “High Grade Ore for Deposit in Safety Vaults, Goldfield, Nev.” ZB1
-Hand stamped, in purple, “POLIN BROS., GOLDFIELD, NEVADA” is found on the back, left edge of some ZIM post cards with this title.

A921K10      ?

Sparks, Nevada

B155A1 “Harriman Avenue, Sparks, Nev.” (ZB1)

B155A2 ?

Blair

B601A1 “Pittsburg-Silver Peak Gold Mining Co.’s 100-Stamp Mill, Nev.” ZB4.

B601A2 ?

B1394A1 “Latest Extinct Volcano in America, Blair, Nev.” (color) ZB4.

B1394A2 ?

Ely, Nevada

-Note, all Ely post cards have a type ZB4 back.

B1669A7 “Train of Copper Ore, Ely, Nev.”

B1669B7 “Interior of Power House, Ely, Nev.”

B1669C7 “Squaw Race in Ely, Nev.”

B1669D7 “Veteran Shaft, Ely, Nev.” (color)

B1669E7 “Steam Shovel at Work, Ely, Nev.” (color)

B1669F7 “Alpha Shaft, Ely, Nev.” (color)

B1669G7 “Copper Flat, Ely, Nev.” (color)

B1669H7 ?

B1693A2 “Depot, East Ely, Nev.” (color)

B1693B2 “Aultman Street, Nev.” (color)

B1693C2 ?

Hawthorne

B2377A2 ?

B2377B2 “E Street, Hawthorne, Nev.” (color) ZB4.

B2377C2 ?

Known Post Marks on ZIM Nevada post cards

While no 1907 post marks have been seen, it is believed that both the order and the shipment of the Nevada Zimmerman post cards took place in late 1907.

A921
Goldfield February 20, 1908
Goldfield, April 12, 1908
May 8, 1908 handwritten
Goldfield, July 30, 1908
Goldfield September 15, 1908
Goldfield, November 9, 1908
Goldfield, December 25, 1908
Goldfield July 17, 1909
Goldfield August 3, 1909
Tonopah RPO Feb 27, 1910
Goldfield, August 31, 1910 type 2 back
Goldfield November 29, 1910

B155
Sparks March 23, 1908
Sparks December 21, 1908

B601
Reno & Goldfield RPO June 19, 1908

B1394                                                                                                                                                  Blair, July 3, 1909

B1669
Ely, March 29, 1909
Shafter April 28, 1909
Ely, May 8, 1909
Ruth, May 10, 1909
Ruth, May 20, 1909
Kimberly May 22, 1909
Ruth, May 27, 1909
Shafter June 2, 1909
Hawthorne, Sept 1, 1909
East Ely, Dec. 10, 1909
East Ely, December 12, 1909
East Ely, December 14, 1909
East Ely, December 19, 1909
East Ely, December 25, 1910
Cobre & Ely March 18, 1911 RPO
Imlay, March 20, 1911
Ely, June 17, 1911

1693
RPO Cobre & Ely, Mar 18, 1911

No number
Imlay, March 20, 1911, Imlay October 25, 1912.                                                                                                   Imlay December 12, 1912

Bobbe Lithographic Company,

Post Cards of Southern Nevada.

“Three trains is a Crowd”

Delayed in Caliente, Nevada on September 3, 1915, by a train wreck, William spent time at John Shier’s Drug Store located just up the street from the train depot.

He bought several post cards of Caliente published by Shier.

On one card William wrote a friend in Massachusetts “held here on account of a washout.”   He dropped his post card at the Caliente Post Office.

William then headed back to the depot to get a status report on his train which was headed to California.

He found out the wreck occurred halfway between Caliente and Las Vegas.

William wrote “we are tied up here today. We have been here since two o‘clock last night and this is in the afternoon.  The train ahead of us went into the ditch.  We don’t known when we will go.  But I suppose tonight three trains here so you know it’s a crowd.”

William, the pessimist, dated his post card 9-4-15.   He deposited his post card at the Caliente railroad depot.   Soon after he mailed his card the train left the station heading to Los Angeles.   William’s post card is postmarked Ogden & Los Angles R.P.O. TR 2 Sept. 3, 1915.

The first post card, the one he dropped off at the post office, did not make it on the train until the next day.  It is postmarked “Caliente, Nev. Sep 4, 1915.”

When the delayed trains, heading south, made it to the spot of the wreckage, a newspaper reported “the passengers beheld a locomotive almost buried in the sand.  It had left the track when it hit the washout, but the passenger train behind it was not wrecked.”[i]

While the backs of the post cards William in Caliente bought are the same used by the Bobbe Litho Company of New York, there is no credit line on the back other than “Pub. by John Shier –K. 1318.”

In addition to the back design, the type of font used for the caption, Bobbe also used the letter K to identify its post cards.

The color printing process is the same one used by Bobbe.  For example see Bobbe Litho K430 Caliente.

It is likely the post cards at Shier’s drug store had been on the rack for several years, and it is also likely they were printed by Bobbe’s  former  partner M. S. Kraus.

  The Bobbe Lithographic Company’s connection to Nevada

The Bobbe Litho Company connection to Nevada started five years earlier when it announced plans to begin selling post cards directly to retailers. [ii]

In addition to Shier in Caliente, a retailer in Las Vegas responded to Bobbe’s news business plan.   Both retailers would order post cards that would mark key historic event.

Note, this post card from Bobbe Litho and printed for the Wilson Drug Company of Las Vegas used an Albertype post card Wilson had published earlier.  Bobbe Litho not only copied the image, the company simply used the Albertype post card, including the original caption.

What Bobbe Litho did block out, just to the left of the tracks in the left-hand corner is where the Wilson Drug Company credit line was found on the Albertype post cards.

It is clear where the credit line was blocked out when you compare the two post cards.

In Caliente it was drug store owner Shier who sent in an order.  He soon received the shipment of post cards, despite limited communication with the outside world.

Caliente was one of the main Nevada stations on the San Pedro, Los Angeles, and Salt Lake Railroad, now the Union Pacific, that ran between California and Utah.

A massive storm hit southern Nevada on New Year’s Eve, 1909, knocking out more than 100 miles of the railroad with Caliente almost in the middle.  It took nearly six months to completely re-open the rail line.

Mail and supplies were brought in by wagon from Pioche, twenty-five miles north of Caliente.

Shier was clearly one of the first to order printed post cards of the event.  He used Bobbe as he received his post cards in early April, 1910.  The earliest known Bobbe card post mark Caliente, April 27, 1910 a month before the rail line reopened.

When the railroad line reopened in mid-June 1910, John Shier’s drug store had a ready supply of storm related post cards.

It was Bobbe’s March announcement that caught Shier’s attention.  The price was right and he didn’t have to order thousands of post cards. He also he knew there would be a demand for post cards once the rail line reopened.

Up to that date Bobbe Litho, which both manufactured and imported post cards, primarily sold only to wholesalers.[iii]

Bobbe’s move was the result of action by the Federal Government.

With the approval by the President and the U.S. Congress of the Payne-Aldrich Tariff Act of 1909, the U.S. post card industry was looking at an uncertain future.

In late 1909 Bobbe was looking for a new revenue stream.

With his partner and longtime friend, Maurice Albert Kraus, they made a decision and sent out an press release to a target audience; drug stores.

Several trade magazines including The Pharmaceutical Era, the American Druggist and Pharmaceutical Record, and the Canadian Druggist printed the announcement.

The company’s press release modestly described itself as making “a bold move…best explained in the words of S. Bobbe, the well-known lithographer, whose plants in American and Holland are world renowned.”

Before the new tariff on post cards from Europe wholesalers around United States had stocked up on post cards.   Wholesale prices dropped, and Bobbe said the situation was “very sad indeed.”

To this point in time Bobbe said he had kept his companies post card work quiet; “We have sunk our identity for many years” by “printing other names on them as publishers.” [iv]

Now he said the post card part of his company was going public with a new sales plan; “we find that our post card business is best conserved by direct contact with the retailer.”

Bobbe’s enticement to the small shop owners was financial.  The company announcement, said it was sending out a catalogue with prices so “low as to give the dealer the benefit of the jobbers’ profits and the salesman’s commissions.” [v]

Not only would be wholesale price be attractive, Bobbe said his company had “perfected a glazed view which our foreign house formerly made and we now make them equally.”

Bobbe went on to compare his cards to the ‘real photo’ post cards.  He said his post cards have “a photo finish that far excels many of the photographic views cards that are sold throughout the country.” [vi]

Bobbe’s announcements included another inducement for small retailers, he sell his postcards “in lots of 500” and would “deliver views in two weeks’ time.” [vii]

Two southern Nevada drug stores, one in Las Vegas and Shier’s in Caliente  responded to the offer.

           Bobbe and Kraus knew each other                  for more than 30 years

In addition to being his partner and friend, M. Albert Kraus was Bobbe’s naturalization sponsor. [viii]

Bobbe arrived in the United States from England in September of 1876.  He was sixteen.

On October 15, 1885 he became a citizen of the United States.   A year later he listed his occupation as “bookbinder.”[ix]

By 1910, Bobbe had become one of Kraus’ partners, along with Simon Goodman in the Kraus Manufacturing Company, a printing house in New York.[x]

Despite orders from Caliente and Las Vegas as well as responses from retailers around the country, including Lake Tahoe, this was Bobbe last known post card effort.

Kraus Continues on in the Post Card world

Kraus Post Card for Broadway show “Mutt & Jeff”  1911-1912. Has Kraus back, not Bobbe.

Kraus on the other hand, using the same back found on the Bobbe post cards, would print at least one Nevada post card, and would go on to create post cards for both silent film stars and Broadway shows.  Kraus’ credit line would often appear on the backs of his post cards he created.

“The Lilac Domino” opened on Broadway October 28, 1914.  Post card published by Kraus, with Bobbe back.

 Caliente, John Shier  Las Vegas, Warren Wilson

Shier and Warren Wilson of Las Vegas, owned and operated the major stores in southern Nevada.

Shier had been a drug store owner and operator in the south-east part of Nevada for several decades..

Starting in Pioche in 1880 he opened “Shier’s Hesperian Drug Store.”[xi]  By 1894 he had moved to De Lamar, Nevada and had set up shop as a “pharmacist.”  His new operation was called the “Prescription Drug Store.”

In 2012, a 5 1/8 inch tall bottle from his De Lamar drug store sold for $1,000. [xii]

When the railroad was built between Salt Lake City and Los Angeles the town of Calientes, with an “s” was created.  As De Lamar would soon turn unto a ghost town Shier opened the Caliente Drug Store.

Front page advertisement in July 27, 1906 issue of

The Pioche Weekly Record

Shier, originally from Ringwood, Hampshire, England was 62-years-old when he ordered post cards from Bobbe in 1910.

A few months after receiving is post cards from Bobbe, Shier announced his plans to run for the Nevada Assembly representing Lincoln County.[xiii]  Two decades earlier he had served in the Nevada Legislature.

Late in 1910, after the rail line had been restored Shier, and Charles Squires, publisher of the Las Vegas Age newspaper were named in to the Platform Committee, of the Nevada State Republican Party.[xiv]

Not likely the two men discussed Bobbe post cards.  Although, Squires did use Bobbe post cards to promote his campaign for the Nevada Legislature representing Clark County.

The Squires state senate campaign mailers are the first known use of post cards in a Las Vegas election.

Both Shier and Squires made it to the November general election.  Both lost.

Wilson Drug Store – Las Vegas

In Las Vegas, Warren Wilson had just turned 22 years old when he moved to Nevada in 1906. [xv]

He would soon become part owner and managed the only drug store in Clark County new county seat, Las Vegas. [xvi]

Wilson’s drug store was located on the first floor of the building located on the North West corner of First and Fremont Street.

Wilson Drug Store  Las Vegas.  Albertype Post Card     ca. 1910

It is likely Wilson ordered post cards from Bobbe Litho early in 1907.

Two post cards, without captions, and only with the credit line “Pub. by Wilson Drug Co.” were printed in 1907.

While Bobbe Litho’s name does not appear on the post card, the printing company is identified by the back design as the one the printing company used.

It would be several years before Wilson used Bobbe Litho again, and based on images and post cards, it appears the New York City company likely printed the first and last post cards for Wilson

While Wilson used several post card publishers while he operated the drug store, his company of choice was Albertype of Brooklyn, New York.  He used Albertype starting 1907, as did his processor.

Wilson was sick most of 1910 and was either in the hospital or at home recovering.

In mid-March of 1910, the news hit; “New Drug Store.”  The newspaper reported “Las Vegas is to have another business house on Fremont Street.  The name of the new enterprise is the Las Vegas Drug Company.  The store will be neatly fitted up and will be ready for business within the coming week.  In addition to drugs the concern will carry a stock of optical goods and jewelry.”[xvii]

The store, which specialized in “eye glasses, eyes examined, glasses made and repaired,” also started selling real photo post cards of southern Nevada.[xviii]

Within days of the new drug store opening, Wilson became “quite ill” and was “confined to his house”[xix]     After being “confined to the house by illness for over a week,” Wilson was sent to Los Angeles, and “will stay in the southland some time for recuperation.”   Neither Las Vegas newspaper, while reporting on the Wilson’s illness many times, every mentioned the exact nature of his illness.

At the end of April 1910 the Age reported that Wilson, after being confined to a “California hospital for several days, he is now able to be out.”[xx]

Several weeks later, Wilson after a “sojourn of several weeks returns much improved in his health, and is once more attending to business at the drug store.”[xxi]

It is during this period Wilson probably ordered as many as ten different views of Las Vegas from Bobbe.

Whatever was causing Wilson’s ill health, it hit again 60 days later.  The public was informed at the end of July their primary pharmacist “has been ill for a week past, went to Los Angeles. It is hoped that the change of climate and rest from business will soon restore him to health.”[xxii]

He returned a month later, “much improved in health and spirit from his sojourn in Los Angeles.”[xxiii]

Wilson’s “spirit” did not last long. Less than 30 days later he called it quits.  His mysterious malady was given for his departure.  One report said that “Mr. Wilson has been in ill health for the past year, and on this account felt the need of a change, and will take a much needed rest on the coast.”  The headline to the story simply said Wilson “Disposes of Drug Business.”[xxiv]

Within weeks, the new owner and a new name for the business was announced.  “E.S. Wharton, of Rhyolite has purchased the interest of W. B. Wilson in the Wilson Drug Company and will assume the management of the business.  He has a large stock of goods at Rhyolite which will be moved here and combined with the stock of the local store.”[xxv]

The Wilson Drug Store became the Wharton Drug Store.  Like Wilson, Wharton  ordered his Las Vegas post cards from Albertype.  However, Wharton never placed an order with Bobbe.

Bobbe Nevada Post Cards 1910-1911

The Bobbe post cards were likely produced over a one year period beginning in the spring of 1910. The dates of printing and likely re-orders, are based on Bobbe’s announcement, postmarks and the images and titles of the Nevada post cards.

It is possible that Shier placed an order for a panoramic view of Caliente in 1914.   A post card with a Bobbe Shier back, with only a “Pub by John Shier –K1318” is known to exist with the title “Birdseye View of Caliente, Nevada.”

Known Postmarks.

• Caliente, Nevada, April 27, 1910.
• Caliente, Nevada, June 20, 1910.
• Caliente, Nevada, July 12, 1910.
• Las Vegas, Nevada August 30, 1910 A.M.
• Los Angeles, California, September 10, 1910
• Caliente, November 6, 1910.
• Las Vegas, Nevada, November 11, 1910.
• Las Vegas, Nevada, February 16, 1911.
• Caliente, March 1, 1911
• Caliente, Nevada, April 11, 1911.
• Caliente, May 10, 1911.
• Las Vegas, November 11, 1910.
• Caliente, Nevada, June 26, 1911.
• Las Vegas, Nevada, June 29, 1911 A.M.
• Las Vegas, July 6, 1911.
• Las Vegas, Nevada, August 3, 1911
• Las Vegas, September 21, 1911.
• Las Vegas, October 2, 1911.
• Las Vegas, December 16, 1911.
• Caliente, July 1, 1914.
• L. City & Los Angeles, TR 2 R.P.O. June 30, 1914
• Caliente, Nevada, August 5, 1915.
• Caliente, Nevada, August 20, 1915
• Ogden & Los Angeles, R.P.O, September 3, 1915
• Caliente, Nevada, September 4, 1915.

Bobbe Post Card Backs

There are two known Bobbe backs on Calientes and Las Vegas post cards.

Bobbe Litho  Back  Version One

Bobbe Litho Back  Version Two

Check List of known Bobbe Litho Nevada Post Cards

Caliente

Series 86,  Also reissued as Series 140

This is a vertical card with three views damaged railroad tracks from the storm of 1910. Each of the three images has its own title.

• There are two horizontal views on the face of the card and one vertical view.
• Horizontal “Caliente, Nev.”  Shows twisted railroad tracks.
• Vertical view “Two Miles above Caliente.” Shows more twisted tracks.
• Horizontal “One & One Half Miles above Caliente.” Shows washed out track and trestle
• No publisher listed. Earliest known postmark is Caliente, April 27, 1910.
• This same view was produced under Bobbe’s Series 140. Version 2 of the back was used.   Possibly a re-order of a popular post card.

Series 95

Title is “MAIN STREET, CALIENTE, NEV.”

• This is a black and white view look south from the west side of the tracks towards the business section of town and the depot.
• Earliest known postmark is June 12, 1910. Published for John Shier.

Series 148

A multi view post card of Caliente.  Each view has a title within the image.

• “FRONT VIEW OF COMPANY HOUSES, CALIENTE, NEV.”
• “SAW MILL CANYON, HIGH BRIDGE EAST OF BIG SPRINGS ELEVEN MILES EAST OF CALIENTE”
• “BRIDGE (TURNED OVER) 20 MILES WEST OF CALIENTE”
• The images on the post card appear on post cards printed earlier by other publishers..

Series K.205

Title, “Caliente, Nevada, 1910”

• This post card was issued with three different Bobbe Litho numbers,
  • 205
  • 238
  • 1042
  • All three have the same back.
• All three post cards were “Pub. By Bobbe Litho Co., New York City for John Shier.”
• Shier’s name is misspelled ‘Ghier’ on the first issue, K.205.
• On the last print run, K.1042 a small water pond lower right has been colored in.

Series K 430

This card, is titled “Caliente, Nevada.”

• The view shows the town and mountains in the distance from an almost ‘birds-eye’ view.
• A light green color was added to the sky, a brown to the desert and a dark grey to the town.
• “Pub. By Bobbe Litho Co., N.Y. for John Shier”

Series K 1296

1. A vertical post card with two images of Caliente.

• Each image has its own title; “Main St. Caliente, Nev.,” and “Depot, Caliente, Nev.” and “Round House,” and “Across the track, Caliente, Nevada
• Published for “John Shier” by Bobbe.

2. A vertical post card with two images of Caliente.

• Each image has its own title; MAIN ST. CALIENTE, NEV.,” and ‘DEPOT, CALIENTE NEV.” However, the second view shows seven men standing at the front of a steam engine number 19.

 Bobbe backs, but no Bobbe credit line.

One has the credit line “Pub. By Kraus Mfg. Co., N.Y.” the other card with the same back has a credit line “Pub. By John Shier- K1318.”

Based on the backs, the “K” number, it is likely that Kraus purchased Bobbe sometime between 1911 and 1914.

 K 1318

3. This is a color post card titled “Birdseye view of Caliente, Nevada.”

• The colors are identical to those found in K430 “Caliente, Nevada.”
• Published by John Shier
• Earliest postmark is July 1, 1914.

No number.   Kraus Mfg. Company.

4. The title is “Caliente, Nevada.”

• This post card has the credit line “Pub. By Kraus Mfg. Co., N. Y.”
• This is a view of the business district next to the tracks on the depot side of the railroad.
• The earliest known postmark is December 14, 1916.
• The post card has an early Bobbe Litho post card back.

Check List of Bobbe Las Vegas

Post Cards

Series 140

Another post card printed by Bobbe  records  an important moment in Las Vegas’ history.   

In 1910, Charles P. Squires, who owned and operated the Las Vegas Age, one of communities two weekly newspapers campaigned for the office of State Senator representing Clark County.

In February of 199, the Las Vegas Review-Journal published a series of articles on historic Las Vegas figures.   The late journalist K.J. Evans wrote, “If there is any individual who deserves the title “The Father of Las Vegas,” it is Charles Pember Squires, a native of Austin, Minn., who spent more than 50 years here, building, boosting and ballyhooing his city. Fellow citizens who knew him during that time in Las Vegas greeted him with the sobriquet of “Pop,” and his wife, Delphine, as “Mom.”[xxvi]

As part of his 1910 campaign, Squires sent out post cards in the primary election seeking the Republican nomination.

He used a Series 140 post card from Bobbe Lithographic Company titled “Views at Las Vegas, Nev.”.

The multi view has three images, the Salt Lake Route railroad depot, Fremont Street looking west, and an image of the First State Bank.

On the back of the card, most mailed in August, before the September primary, Squires printed “Dear Sir:  I am asking the republicans for the nomination for State Senator.  I believe I am the man you want.  If you think so too, your vote at the primaries will be appreciated as a personal favor.  I have the interests of the County deeply at heart, as you may know through my paper, The Las Vegas Age, and will esteem it a high honor to represent you.   Yours Very truly, Chas. P. Squires.”

The card was addressed “Dear Sir,” as women were not allowed to vote in 1910.

Other Bobbe Series 140 Las Vegas Post Cards.

The 140 Series use a Bobbe Litho post card back, and series number, but Bobbe does not have a credit line on the back, only “Pub. by Wilson Drug Co., Las Vegas, Nevada.”

Title

1. “VIEWS OF LAS VEGAS NEV.” In a small triangle in the center of the post card.

This post card has three untitled views on the face of the card.

• The First State Bank building.
• The railroad depot
• Fremont Street look west from Second Street.

Earliest known postmark, Apr. 30, 1910.

2. “DESERT SCENES LAS VEGAS, NEV.” In a small triangle in the center of the post card.

There are three views on the face of this post card.

• Two men on horses with three pack mules loaded with prospecting Equipment.  The Newman Post printed this same view for Wilson Card Company, card 2, titled “On the Desert, Las Vegas, Nevada.”

• A view of two dozen burros, near a creek, with Sunrise Mountain in the background. The same view was printed for Wilson by the Albertype Company of New York, and titled, “Burros, Stewart Ranch, Las Vegas, Nevada.”

• This is a view of seven burros with backpacks, with what looks like Frenchman’s Mountain in the background. Earliest known postmark is September 10, 1910- Los Angeles, California.

3. “CHURCHES, LAS VEGAS, NEV.”

This post card has the separate views of the two churches in Las Vegas in 1910-1911.

Earliest known postmark is July 6, 1911 – Las Vegas.

4. “CATHOLIC CHAPEL, LAS VEGAS, NEV.”

Earliest known postmark Feb 16, 1911- Las Vegas.

5. “SALT LAKE DEPT. LAS VEGAS, NEVADA.”

Note, different font used for title, and Nevada not abbreviated.

Series 166 and Series 1004

Both the Series 166 and 1004 have credit lines “Pub by Bobbe Litho. Co., New York City,” and “For Wilson Drug Co.” on the back.

5. “CATERPILLAR OF NEVADA,” SANDSTONE CO., LAS VEGAS, NEV.

Earliest known postmark is November 11, 1910- Las Vegas.

 Series 1004

7. “SCENE ON CLARK & RONNOW RANCH. LAS VEGAS, NEV.”
8. “FIELD ON CLARK & RONNOW RANCH. LAS VEGAS, NEV.”

Earliest known post mark is October, 1920-Las Vegas.

The Clark & Ronnow Ranch were front page news in April of 1910.   The Las Vegas Age reported on April 30 in a story titled “Paradise Valley,”  “Where less than two ears ago was only the gray of the desert may now be seen…little bunches of greenery.”   the story went on to say there were “several acres of sugar cane,” as well as corn, and barley” and Clark and Ronnow said “we have 480 acres of land…of this we will probably have 120 acres under cultivation by the end of the season.”  The story ended with the note the Clark and Ronnow Ranch provides an example of why “it is little wonder that the Vegas valley is receiving much attention.”                                     It is possible the story and the publishing of the post cards of the ranch was part of a marketing effort to sell land in Las Vegas.

How many post cards of southern Nevada were produced by Bobbe-Kraus?

It is likely the Bobbe Lithographic Company of New York City, New York printed more than twenty different card images of southern Nevada in 1910.

There are nine known Bobbe cards of Caliente, and 8 of Las Vegas.  Included in the known total of seventeen post cards are 9 multi view cards.  There are a total of eighteen views on the 9 multi view cards.

It is possible the images on the multi view cards were also produced as individual view cards.

For example an untitled three image multi view card of the 1910 New Year’s track washout in Meadows Valley contains three titled views; A card titled “Caliente, Nev” that shows only twisted railroad tracks, a view titled “Two Miles Above Caliente,” that shows more twisted railroad tracks, and a third view titled “One & One Half Miles Above Caliente,” that shows track and a washed out trestle.

On the other hand three image multi-view cards tilted “VIEWS OF LAS VEGAS, NEV.” Shows views that had already been released as individual cards by other post cards producers.

No Bobbe post cards from other parts of Nevada have been uncovered.  There are known Bobbe post cards from the California side of Lake Tahoe.

Footnotes

[i] “Marooned Artists Give Charity Show,” September 6, 1915, The Salt Lake Tribune, page 8.

[ii] “Bobbe Litho Co. to Sell Director to Dealers,” March 1910, “The Pharmaceutical Era, magazine, New York, Page 292.

[iii] “Bobbe Litho Co. to Sell Director to Dealers,” March 1910, “The Pharmaceutical Era, magazine, New York, Page 292.

[iv] “Direct to the Retailer,” March 1910, The Canadian Druggist magazine, Toronto, Canada, Page 175. “The Retailer Gets the Bottom Line,” June 27, 1910, American Druggist and Pharmaceutical Record, Page A 24.

[v] “Bobbe Litho Co. to Sell Director to Dealers,” March 1910, “The Pharmaceutical Era, magazine, New York, Page 292.

[vi] “Direct to the Retailer,” March 1910, The Canadian Druggist magazine, Toronto, Canada, Page 175. “The Retailer Gets the Bottom Line,” June 27, 1910, American Druggist and Pharmaceutical Record, Page A 24.

[vii] “Bobbe Litho Co. to Sell Director to Dealers,” March 1910, “The Pharmaceutical Era, magazine, New York, Page 292.

[viii] “Co-partnership and Corporation Directory of the City of New York,” March 1910, Trow Directory, Printing & Bookbinding Company, New York, Page 93.

[ix]  “Throw’s New York City Directory,” May 1, 1886, The Grow City Directory Company, New York, Page 167. “Petitions for Naturalization” New York City,  Samuel Bobbe, Records of the District Court, 1685-2009, Record group Number, RG21.

[x] “Co-partnership and Corporation Directory of City of New York, March 1910, Trow directory, Printing & Bookbinding Company, New York, Page 449.

[xi] Display advertisement for Shier’s Hesperian Drug Store, June 21, 1890, The Pioche, Nevada Record, page 4.

[xii] http://www.icollector.com/John-Shier-Bottle-NV-Delamar-Lincoln-County-c1894-1903-2012aug-Nevada-Bottles_i13391032

[xiii]  “Political Announcement,” July 23, 1910, The Pioche Nevada Record, page 4.

[xiv]  “Republican Party stands United in Convention,” September 28, 2910, Reno Evening Gazette, page 2.

[xv] Las Vegas Age, November 11, 1906

[xvi]  “Thomas Block Leased, November 24, 1906, Las Vegas Age, page 1.

[xvii]^.  “New Drug Store,” March 18, 1910, page 1.

[xviii]^. Clark County Review, June 11, 1910, page 6

[xix]. Clark County Review, April 16, 1910, page 6

[xx]. Las Vegas Age, April 30, 1910, page 5.

[xxi]. Clark County Review, May 21, 1910, page 6

[xxii]^. Las Vegas Age, July 32, 1910, page 5

[xxiv].^. “Disposes of Drug Business,” January 21, 1911, Las Vegas Age, page one..

[xxv].   “Local Notes,” March 11, 1911, Las Vegas Age, page 5.

[xxvi] https://www.reviewjournal.com/news/c-p-squires/