The Rise and Fall of Jay’s Cottages in Elko, Nevada and two linen post cards

 

 “Jay’s Cottages,” located at 1313 Idaho Street, Elko, Nevada

Two linen post cards

& a couple of chromes

By Bob Stoldal

Updated March 9, 2019

Starting with a service station in 1925, Jacinto “Jay” and Lucile Garteiz, over the next four decades, would raise a family and build what was described as “the largest accommodation in the City of Elko for the traveling public.”[i]

The “accommodations,” known as “Jay’s Cottages” would cover both sides of one city block on the eastern edge of Elko, Nevada.

In addition to “Jay’s Service Station,” and a standalone restaurant, there were, at its peak, “140 rooms with shower and tub, all tiled” including “70 rooms equipped with Englander Air-Foam Mattresses.” [ii]

Garteiz was born in Bermeo, Spain in 1896, and immigrated to the United States as a teenager in 1914.

Lucile Dixon Garteiz was born in Ogden Utah in 1998.  Her father was a conductor for the Southern Pacific Railroad.

Research on Garteiz’ background reveals he worked for Standard Oil as a bookkeeper in East Ely, Nevada in 1920.

He would later move to Ogden where he worked for the railroad in an unknown capacity.

It was in Ely that Jacinto registered for the World War One draft saying “I have declared my intention” to becoming a U.S. Citizen.

While working on the railroad he met Lucile Dixon.    Lucile was working as a stenographer at the time.

The two were married in 1921.

In early 1925 shortly before his 29th birthday Garteiz moved Lucile and their son to Elko with plans to open a service station.

Early 1950’s image of “Jay’s” Service Station

On Garteiz’s 29th birthday, July 3, 1925 the Elko Daily Free Press reported; “Jay’s Service Station, located at Fifth and Idaho Streets, is the last addition to the fast growing gasoline and oil business in Elko. “Jay” who is J. Garteiz has spared no expense to give Elko one of the most up-to-date service stations in eastern Nevada.  Mr. Garteiz is an old hand at the game, having been in charge of several stations for Standard Oil Company along the Pacific coast.  The new station can provide the pubic with the very latest in gasoline and oil pumps and is equipped to drain cars and clean out crankcases.  Ladies’ and gentlemen’s restrooms are also provided.”[iii]

A year after Mr. and Mrs. Garteiz moved to Elko, State and Federal Highway Officials began numbering highways.

What was once called Nevada State Route 1, the “National Road” and the “Victory Highway” became U.S. Route 40. [iv]

And, at the time U.S. Highway 40 ran though Elko on Idaho Street, the main business street in city.

Today U.S. 40 is U.S. Interstate 80.

Newspaper clippings show over the next decade, Jay and Lucile became deeply involved in Elko community life.

Th two joined civic organizations to marketing effort promoting the areas benefits to the motoring public.

Lucile became an active member of the Elko Business and Professional Woman’s Club, while Jay joined organizations promoting service stations as well as the Victory/U.S. 40 Highway.

 

It is clear the two, and their two sons Raymond and Paul, and daughter Dorothy, had decided to make the largest city in north east Nevada community their home.

In early 1936 Garteiz made his first attempt to get into the auto court business when he tried to be the cabins owned by the City of Elko.

At the time, Elko was running a camp ground for the motoring public.  But in March of 1936 the city announced it would get out of the “camp ground business” in two years.

Garteiz in his letter to the Elko City Council, said the “camp is not a credit to the city and promised to build attractive grounds in the event he bought the cabins. He planned to move them to his property” said the newspaper report.[v]

The city wrote back that Garteiz was too late, it had already leased the public camp out for the remaining two years at $50 dollars a month.

In 1938, they decided to move into the growing auto court/motel industry by making a “modest” investment and opening six “cottages” behind their Shell gas station.

World War Two would interrupt their expansion plans.  Both sons, as well Jay registered for the draft.  Raymond and Paul would serve as U.S. Navy flyers.

On his military registration form  rather than a “cottage” owner Jay said he was a “Self-employed Auto Court Owner.”

 

Following the end of World War Two, Garteiz began work on his expansion plans.

Both of his son’s, Raymond and Paul, returned home. served in the U.S. Navy.   Raymond decided to stay in Elko, while his younger brother Paul left for Hollywood hoping his musical skills would provide an entry to the film industry.

After a couple of tours with the USO in a company headlined by Raymond Burr, Paul Garteiz’s dream of stardom didn’t quite come true. His last major outing was headlining travel trade shows with his musical comedy act.

He was only 54 when he died.

Back in Elko in 1946, Jay, Lucile with their daughter Dorothy, and their oldest   son ‘Ray’’ developed plan to aggressively move into motel business.

The plan had two stages.  First, build a motel across the street from the gas station and the existing cottages.

Once those were built, tear down the original cottages and build a two story motel.

The plan called for the expansion of “Jay’s Cottages” from eight to 140 units.

A story in the July, 24, 1946 issue of the Elko Daily Free Press revealed part of the plan; “a new motel with 46 rooms will be opened in the spring, according to owner Jay Garteiz.  The motel will be built across from his present motel at 1313 Idaho Street.”  [vi]

By the time the “cottages” opened in 1948, the 46 rooms had grown to 50 and instead of the individual units, the rooms were part of one long structure with closed garages between each unit was built.

The architecture of the fifty ‘cottages’ was described as “mission style.” [vii]

Garteiz clearly saw the value of marketing, though his membership in both the “Victory Highway Association,” and the ”Highway 40 Association.”

 

 

Jay was comfortable using automobile decals.   This is the second known one he used to promote his operations.

Noting the number of cottages, “50 rooms” place this decal, 1948-49.

Many business along U.S. 40 in Nevada used this same decal.

It appears Garteiz  did not use post cards to promote either his service station or the six “cottages.”

That changed when the family expanded its operation with the fifty cottages.  And when they made the move into post cards, they did it in a big way.

Garteiz went to, at the time the largest post card company in the United States, the Curt Teich Company of Chicago, Illinois (C.T.).

Curt Teich Post Cards

The Teich work logs for “Elko, Nevada, provides the following information for the post card titled “Jays Cottages.”

The logs reveal “Jay’s Cottages” was not only the last linen post card for Jay, it was the last card of that city printed by the Chicago Company.

The post cards were given a C.T. alphanumeric number of 7B-H1969.  The company started use a letter of the alphabet to signify the decade in 1930.   “A” equals 1930, B equals 1940, etc.

The 7B meant Garteiz’s post card was produced in 1947.

The “H” means the post card was produced on what is commonly referred to as “linen” paper, and the number at the end, 1969, simply meant this was the 1,969th different postcards Curt Teich printed that year.

The C.T. log entry date for the “Jay’s Cottages” card of “12-1-1947” reveals in was one of the last the company printed that year. [viii]

Looking for the best price and with plans to use the post card for several years, Garteiz placed an order for twenty-five thousand cards, all with the same image and no caption on the back.[ix]

To make his post cards special Garteiz ordered had them produced with a deckled, or as they are sometimes called, ‘scalloped’ edges.

Knowing that he planned to expand, the post cards Garteiz ordered would not have any information about his “cottages” on the back, he would use a local printer to add and change the information.

Garteiz and ‘Lucky 13’

The name “Jay’s Cottages” and the address of the business, 1313 Idaho Street, are clearly seen in the upper right hand corner of the post card.  And while most motel post cards have the name of the business and the city on the front of the card, Jay’s also added  the unusual address he selected for his business of 1313 Idaho Street.

Garteiz owned both sides of the 1300 block of Idaho Street.  When he opened his service station, he could have selected a number of addresses but he selected 1313.

A May 1938 newspaper story reported “Jay Garteiz, proprietor of Jay’s Service Station, must be an optimist.  His station address is 1313 Idaho Street.  The building has a frontage of 13 feet, and every time Jay comes out of his glass “coop” to wait on a customer he walks 13 feet from the door to the gas pumps.”[x]

And when Garteiz, and his son Raymond filled out their World War Two registration form, under “place of residence” they wrote “1313 College Ave” Elko, Nevada.

Why Garteiz liked the number 13 is unknown, but it could possibly be linked to the day he arrived in the United States, October 13, 1914.                                  (It was a Tuesday.)

The expansion of “Jay’s Cottages” begins

A few months after the 25,000 post cards arrived, Garteiz began work on another expansion.

He went public with the second part of his plans in the fall of 1949.

Garteiz asked for and received a building permit on September 27, 1949, for what the newspaper said was “the construction of additional tourist cabins at his establishment on Idaho Street.  Garteiz has one of the finest motels along highway 40 and his new venture will give him added accommodations for the traveling public.”[xi]

The original cottages were replaced by the two-story building in early 1950.

The new addition brought the number of “Jay’s Cottages” to 140 rooms.  And while the face of the post card shows the 50 room set of “cottages” the back of the post card would be changed to reflect the growing business.

All of the cards have the standard Curt Teich back, in this case the C.T. number was placed inside the stamp box.  Other elements of the standard back of the late 1940’s; the words POST CARD, and credit line down the middle of the back; “GENUINE CURTEICH CHICAGO “C.T. PHOTO COLORIT” POST CARD (REG. U.S. PAT. OFF.)”

It is likely Lucile Garteiz, who ran the motel operation, used a local printer to add and change the information on the message side of the back of the Curt Teich post card over the next five years.

The post cards were used for a variety of purposes.

The 50 Room Versions of the Curt Teich Post Card

The caption on the back of the first printing of the 50 room version reads;

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A second version of the ’50 rooms’ back was used through the 1950’s as a thank you note to a guest.

Based on the wording the cards were given to the guests at checkout, although others were mailed.

The note reads;

The last known usage of this version was mailed on July 26, 1950.

 

 

 

 The 140 Room Versions of the Curt Teich Post Card

When the Garteizs added ‘cottages’ in 1948 they sent some of the cards to the local printer update the total rooms to 140.

With Nevada spelled out, “Deposit Required” dropped and “Reasonably Priced” added, the owners also pointed out 70 of the rooms had “New” air-foam mattresses.

The second version of the 140 room back features the same thank you message seen on the 50 room version; “It has been a pleasure to have you as our guest.  Sincerely hope you will arrive home safely.”

The 140 room back has a simple marketing message at the end, “Tell your friends about us.” Also note, the letters in the thank you message are italicized.

The third version of the 140 room back, switches the thank message with a message offering help to those who want to get married.

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The fourth version of the 140 room back with the “New” mattress caption is in the form of a sticker pasted over the printed married arrangement offer.

The sticker message says Jay’s Cottages is the “Largest Motel in Elko.”

The fifth version of the 140 room back with the “New” mattress caption simply reduces the space between each line in the caption thereby providing more room for a message.

The sixth version of the 140 room back shows the same spacing as the fifth version with the exception of the word “New.”  It has been removed which in turn puts the hyphenated word “Air-Foam” on same line.

Wonder what prompted  Lucile to decide the air-foam mattresses were no longer “New.”

The seventh version of the 140 room back has the same caption along with a major change in the thank you message.  Instead of “hope you will arrive home safety,” the message now reads “hope you have arrived home safely.”

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There are ten known versions of the backs of the Curt Teich printed “Jay’s Cottage” post card.

There may be more!.

By the late summer of 1952,  it is likely most of the 25,000 post cards ordered in December, 1947  were all but gone, plus the Teich cards only had an outdated image.

It was time to order new cards.

Once the new post cards had been received by Garteiz the cards were sent to the local printer to add the information on the back.

There is a clue as to when the new post cards were published.

The first version of the new post cards includes the word “New” regarding the mattress.

One option, the Garteizs ordered new post cards  once the new building was up across the street from the 50 “cottages”

And, that while they still had a number of the C.T. views, they decided to use those views for guests on one side of the street, and the new cards for those guests staying in the newer two story structure.

In either case, in the early 1950’s, not likely earlier that 1951, Garteiz ordered the new linen post cards with the new views.

The answer as to when the second linen post card was produced may be determined by post marks.

MWM Post Cards

The second linen postcard for “Jay’s Cottages” is described by the Nevada Historical society as “an important document” as it relates to “the post- (World) War (Two) travel boom.”[xii]

The post card, with straight edges, is a split horizontal view.

On the top, the “Jay’s Cottages”  added in 1948 are featured.  They were located across the street from the service station and the original eight cottages.

The bottom view is of the new two-story “Jay’s Cottages” and “Jay’s Service Station.”

Between the two images the Jay’s lucky address for all 140 cottages.

JAY’S COTTAGES, 1313 IDAHO ST., ELKO, NEVADA

This post card was printed by the Mid-West Map Company (MWM) of Aurora, Missouri.

The post cards were ordered through a company called “”Motel Contract Supply Company” in St. Louis, Missouri.

The motel supply company’s credit line is found along the center on the back of the post card where you would normally find MWM’s name and business location.

The MWM post card is identifiable first by the company’s code found on the top center on the back of the post card.  The “Jay’s Cottages” post card code is 14,266F.

Second, MWM is identified as the printer by its unique rounded edge stamp box with a drop shadow, and third the unique the type font used for the words “Post Card.”

Similar to the Curt Teich order, the MWM printed post cards came without any information about the cottages on the back.

And like the C.T. card, based on the number of caption changes the charges were done by a local printer.

The number of post cards Garteiz ordered though the motel supply company is unknown.

 

The Eight Known Versions of the MWM
“Jay’s Cottages” Post Card.

The first version of the MWM “Jay’s Cottages” linen post card has the same message on the back of the fifth C.T. post card with the word “New” inserted back in front of “Englander.”

Does the word “New” regarding the mattresses provide a clue as to when the MWM post cards were first produced?

The two horizontal lines above and below “Reasonably Priced” seen in the C.T. cards are gone in the MWM cards.

Another change in the MWM cards, the lines starting with “140 rooms” are double spaced.

 

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The second version of the MWM ‘cottages” post card has the same caption as the first, plus a thank you note.

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The third version has two changes.  Garteiz dropped the the word “New.”  The second change occurred switching from double spacing between the lines to a single space.

 

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Several changes were made to the fourth version of the MWM post card.

The spacing between the lines went from single to double.  And the word “Air-Conditioned” was added after the word “mattresses.”

 

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The fifth version of the MWM ‘cottages’ post card has the same 140 Rooms caption as the 4th version.  A marketing note covers the rest of the message side.   The font for both the caption and the marketing message was changed to a bold type face.

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The sixth version of the MWM “cottages” post card has a turquoise green sticker over the entire message side of the back.

(Note post card went through U.S. Mail without stamp.)

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The seventh  version of the MWM “cottages” post card returns to the smaller non bold type, and eliminates the marketing message as well as the double spacing between lines and words.

 

The eighth version of the MWM “cottages” post card has the same caption  as the seventh version.

Added is a mileage chart. With the concluding message, “REST AND SLEEP    BETTER FOR YOUR MONEY   INVESTIGATE”

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MWM last linen for “Jay’s”

The MWM was the last linen post card featuring “Jay’s Cottages.” The listings in this report was and is being made to put the changes in chronological order.   An on-going search for postally used Curt Teich and MWM cottages post cards will help determine the proper order, there is likely to be some overlap of the two post cards.

          The move from ‘linen’ post cards To                      ‘chrome’  & “Jay’s Cottages”                           to be “Jay’s Motel.”

A  chrome Dexter Press post card, 52559-B also features a  horizontal split view of “Jay’s Cottages” on both sides of the street.

A telephone number “Republic 8-6222” is added to the back and dates the post cards to the late 1950’s early 1960’s.

The caption on the back reads,

“140 air-conditioned rooms with tub and shower, all

Titled.  90 rooms equipped with air-form mattresses.

Heated swimming  pool.     Municipal park and golf

Course nearby.  Reasonably priced.”

The heated swimming pool replaced Jay’s service station after he died in the late 1950’s.   The service station building was moved to Carlin, Nevada where it was turned into a restaurant.

The post card was produced by Eric J. Seaich though his “Seaich Card & Souvenir Corporation” of Salt Lake City, Utah.

Seaich also took the photograph that was used for the post card.  His company worked directly with the Garteiz

The second known chrome of “Jay’s Cottages” shows two major changes.  Cottages is gone, the business is now called “Jay’s Motel.”

The nighttime photograph used on the face of the post card shows a “Denny’s Coffee Shop” sign under “Jay’s Motel.”

The Garteiz family built a restaurant on the corner of their property and in 1962 it was leased to the national restaurant chain, “Denny’s.”

The post card was published by Eric J. Seaich of Salt Lake City, Utah.

The card number 68556.

The caption on the back reduces the number of units to 130.

The third known chrome of “Jay’s Motel” has the same image on the face, Number 68556, and the same caption on the back stating 130 units are available.  The major difference is the additional message on the back, a thank you note in a script font style.

“It  has  been a  pleasure  to  have

You as our guest and we hope you

have  had  a  safe  and  enjoyable

trip.

Tell your friends about us.”

The fourth known chrome of “Jay’s” is a day time scene, taken from almost the identical angle as card number 68556.

Major changes to this card, number 77531 reveal the number of available rooms was down to 100.

And the Denny’s corporation was no longer operating the restaurant.  The name was changed to “Benny’s Coffee Shop.”

A fifth version of post card number 77351, with same image on face has a caption on the back where there are 149 rooms available.   And the caption makes a point to note there are televisions in “All rooms” and “some” are “color.”

And “Benny’s Coffee Shop” is still operating in the same building, along with “Howard’s Supper Club.”

1965 “Jay’s Cottages” and the Garteiz are gone.

 Lucile and their son Ray continued to run the motel operation as Jay’s health began to fail in the mid 1950’s.

Then in late 1957, Garteiz placed an advertisement in Los Angeles and San Francisco newspapers offering the “140 UNIT MOTEL for sale by owner.  83,580 sq. ft. ground area. Buildings approximately 50,000 sq. ft., well equipped. Tiled tub and shower baths, steam and hot water heat, fully air-conditioned. Guest capacity 400.  Very profitable operation.  Suggest personal investigation.  Ill health forces sale.  JAY’S COTTAGES, Elko, Nevada.” [xiii]

With Jay sick, the service station was closed and the building sold and moved to Carlin, Nevada.

However, the family continued to own and operate the motel.

Two and a half years later, on March 3, 1960, the motel’s namesake “Jay” Garteiz, at the age of 53, died after “a long illness.”[xiv]

Four years later in 1964, the Garteiz family sold all of the cottages to two couples from Washington.

By 1965, the two of the Garteiz children, Dorothy and Paul had moved to southern California.  Their mother, Lucile along with Ray and his wife, along with Lucile Garteiz had moved to Sacramento, California.

While still maintaining property in Elko, the forty years of service the Garteiz family provided to the community of Elko, as well as the traveling public had come to and end.

Today, if you look real close, you can still see “Jay’s Cottages,” on both sides of the 1300 block of Idaho Street.

On the north side, the original 50 “cottages” with garages are now small shops   in the “Rancho Plaza Shopping Mall.” From Google streets this view.

Across the street, seen in this Google street view, the two-story “Jay’s Cottages” is now a “Budget Inn.”

The Denny’s restaurant is now Chef Chang’s.

   When the cottages were all “Jay’s” the mail came to one place 1313 Idaho Street.  Today, the “Budget Inn” is at 1349 Idaho.

    The shops in the “Rancho Plaza Shopping Mall” are the lucky one with the historic 1313 Idaho Street address.

[i] “Jay’s Motel In Elko Sold,” May 24, 1964, Nevada State Journal, page 37.

[ii]  “Jay’s Cottage,” post card, December 1, 1947, Curt Teich Company, Chicago, Illinois.

[iii]  “Rewrite!,” July 8, 2000, Elko (Nevada) Daily Free Press, page A4.

[iv] http://www.delamare.unr.edu/Maps/digitalcollections/nvmaps/highway.html

[v]  “Camp Ground Leased To Woman by City,” March 28, 1936, The Salt Lake Tribune, page 26.fr

[vi]  “Rewrite!,” Elko (Nevada) Daily Free Press, July 20, 1996, page 11.

[vii]  “Cottage Building Planned In Elko,” August 5, 1948, Reno (Nevada) Gazette-Journal, page 8.

[viii] https://archive.org/details/nevada-teich-geo-index/page/n27 .

[ix] https://archive.org/details/nevada-teich-geo-index/page/n27 .

[x] “13,” May 8, 1938, Nevada State Journal (Reno) page 9.

[xi] “Building Permits High for Elko,” September 27, 1949, Reno (Nevada) Evening Gazette, page 7.

[xii]  “Photography,” Summer, 2007, Nevada Historical Society Quarterly, page 175.

[xiii] “140 Unit Motel For Sale,” Classified advertisement for “Jay’s Cottages,” October 10, 1957, Los Angeles Times, page 21. “140 Unit Motel for sale,” Classified advertisement for “Jay’s Cottages,” October 12, 1957, The San Francisco Examiner, page 31.

[xiv]  “Motel Owner Rites held,” March 12, 1960, Reno (Nevada) Gazette-Journal, page 3.

Nevada Post Cards 1907 to 1911 by H. G. Zimmerman & Company

Nevada Post Cards

Published by

H. G. Zimmerman

by Robert Stoldal
(Updated January 23, 2019)

The Chicago, Illinois based “H.G. Zimmerman & Company,” printed postcard views of at least seven Nevada communities between 1907 and 1911.

The Nevada towns include Blair, Ely, Goldfield, Hawthorne, Imlay, and Sparks.  The seventh Nevada town is Tonopah, however, the two cards with Tonopah images are mistitled “Goldfield.”

There are twenty-four different known Zimmerman post cards of Nevada. It is likely there are between five and 10 more.

Zimmerman’s Nevada views were printed in color and black and white but no view was printed both ways.

The Nevada post cards are smaller than the standard size at the time, of 5 ½ inches by 3 ½ inches. Most of the Zimmerman’s post cards are only 5 ¼ by 3¼.

Alpha-numeric Code on Zimmerman Post Cards

Most Nevada Zimmerman post cards have an alpha-numeric code printed on the card. For example, “B1669A7.”

So far this code has been found the face of the post card.

The first alpha could represent the year, “A” meaning 1907, “B” 1908 etc.

The first four numbers may represent the overall series topic or location, while the last three characters represent the sequence within the series.

Possible series sequence. For example in the Goldfield series.
The first card is A921A10, the second card is A921B10, the third card is A921C10 and so forth.

Or, the code has nothing to do with the location and instead it is either a printing or order code, or both or something else.

A later Zimmerman card showing the hotel at Imlay, Nevada does not have a printed code.  The earliest known postmark on this post card is March, 1911.  Based on order and shipping times, it is likely the Imlay Hotel post card was first order late in 1910 or early 1911.

In addition not have an alphanumeric code, the size of this postcard matched the standard size of post cards being issued at the time by other publishers.

Unique Nevada views on Zimmerman Post Cards

The images on most of the Zimmerman post cards of Nevada provide views of well covered topics.  There are two Nevada locations, where “side pocket” salesmen were able to make a sale for Zimmerman by pasted by other post card publishers.

Hawthorne

It is likely Zimmerman printed a series of color views of Hawthorne Nevada in 1908-1909.

Early printed color post cards of Hawthorne, located on the southern tip of Walker Lake in west central Nevada, are scarce.

While the community was a stop on the way to the boom towns of Tonopah and Goldfield, apparently few postcard salesmen got off the train.

One agent made the stop and made a sale.

The Hawthorne series and we should put the word “series” in quotes. So far only one post card, B2377B2 titled “E Street, Hawthorne, Nev.” has been uncovered. But, the alphanumeric code indicates there is a B2377B1, and likely a B2377B3, and possibly more.

Imlay

An unnumbered Zimmerman postcard titled “Hotel and Depot, Imlay, Nev.” is the only known printed color post card of the Southern Pacific Railroad Hotel.

The hotel and depot are long gone. The small community of Imlay is located 34 miles west of Winnemucca and 40 miles east of Lovelock just off Interstate 80.

Sparks

One Zimmerman post card, B155A1, titled “Harriman Avenue, Sparks, Nev.” is known to exist.

Two other unique Nevada post cards from Zimmerman.
Both are Errors

The titles of two of the post cards, A921B10 and A921C10, showing a houses made of bottles and one made of barrels, places the structures in Goldfield, when in fact the homes were built in Tonopah.

How many Zimmerman post card with Nevada views were printed.

The price and the minimum number in an order would change during the six plus years Zimmerman was printing post cards.

The price would of course also depend on the type of post card Zimmerman was selling or the retailer wanted.

One post card with a Chicago postmark April 23, 1910 showing the Zimmerman building offered; “This is a sample of our Zimochrome cards which we make to order from local photographs. Price in quantities of 500 of a subject $6.50; in quantities of 1,000 of a subject $7.50. Time required for delivery is three weeks.”

Another Zimmerman postcards, number 9827B2E says “This is a sample of the cards which we make to order from local photographs in hand colored work. Price in quantities of 500 of each subject, $6.50; in quantities of 1,000 of each subject, $9.00. Time required for deliver 3 weeks.

Nevada Orders

Based on the number of publishers already providing post cards to central Nevada boom towns, it is likely the Nevada retailers ordered 500, rather than 1000 Zimmerman view cards.

Based on different backs it is also likely Zimmerman received a second order for a selected number of the Goldfield black and white post cards.

Retailers, Photographers. Publishers?

It is possible that Zimmerman was connected with the Allen Photo Company of Goldfield, and the Polin Brothers, also of Goldfield.  The two firms could have ordered the post cards, or simply supplied Zimmerman with the images on the post cards.

Allen Photo Company

Two Zimmerman post cards have views connected with the “Allen Photo Company” of Goldfield, Nevada.

The company was owned and operated by photographer Arthur Allen. He arrived in Goldfield in 1904 and took over the operation of the boom camps first photographer, I. W. Booth.

The image on Zimmerman post card A921B10 titled “House made of 10,000 Beer Bottles, Goldfield, Nev.” was also released by Allen with the title “Made of 10,000 Beer Bottles, Goldfield, Nevada.”

The house was built by William F. Peck in late summer, early fall of 1903. In December of 1903 a story was sent out to newspapers around the country.

On January 2, 1904 The Times-Democrat in Lima, Ohio published the story with the photograph of the two children in front of the house that appears on the Allen and Zimmerman post cards.

The photograph taken by pioneer photographer Booth shows Peck’s two children, Wesley three years old and Mary seven years old standing in front of the building.

A second Allen connected image, Zimmerman A921C10 “House Made of Barrels, Goldfield, Nev.” was also released by Allen’s company titled “House Made of Barrels, Goldfield, Nevada.”

Beyond those two images, no other relationship has been established between Allen and Zimmerman.

E. H. Mitchell

At the time Zimmerman entered the Nevada post card arena, major publishers and distributors,  from E. H. Mitchell to the Newman Post Card company, were already on the scene.

Several of the images found on a Zimmerman printed cards are also found on post cards published by other including Mitchell. For example;
1. A921D10 “Mohawk Mines, Goldfield, Nev.” Released by Mitchell divided back, in color, “808 Mohawk Mine, Goldfield, Nevada.”
2. A921E10 “General View of Goldfield, Nev.” Released by Mitchell, divided back, in color, 807 “General View of Goldfield, Nevada.”

Polin Bros.

The Polin Brothers, Harry and Louis, operated newsstands and soda foundations in several western towns including Goldfield and Tonopah.

Their hand stamped credit line is found on the back of “A921J10 High Grade Ore for Deposit in Safety Vaults, Goldfield, Nevada.”

Beyond the hand stamp, and the fact that the Polin’s ordered from different post card publishers in small quantities, no other relationship has been established between brothers and Zimmerman.

Backs

There are three types of known Zimmerman backs on Nevada post cards.

One thing that is common to all the backs is the Zimmerman logo: a man carrying a package with the letters “ZIM.”

All the same logo, just different colors? Or Hat vs Cap? Front foot up, front foot down?

1. (ZB1) Black ZIM man left hand corner of back. With credit line that reads “H.
G. Z. & Co.” on the upper left edge of the back of the card.
2. Black ZIM. Moved up about 25% on the bottom left side and move 5/16
of an inch towards the right.
3. Green ZIM man moved to the top left corner. No credit line right
4. Brown ZIM bottom left corner with credit line “Published by H G.
Zimmerman & Co.” “T” divided back is differ Appears to be an open
book design on the top of the vertical line on the back.

With the exception of the ZIM post card with the Imlay Hotel  all of the rest of the Nevada postcards have a message on the left side that read;
“This side may have a message written upon it for
POSTAGE IN THE UNITED STATE AND EUROPE.
The right hand side must be reserved for stamp
And address.”
1907 marks the year the U.S. Post Office allowed messages as well as the address on the backs of post cards. Up until that time senders had to write their message around the edges of the face of the post card.
There are many different backs on Zimmerman post cards, divided and undivided, including different colors, the following  four back types are found on the known post cards with Nevada views.

ZB1 no Zimmerman credit line

-0-

ZB2, Published by “H. G. Z. & Co.” credit line

-0-

 

ZB3, No Zimmerman credit line.

-0-

 

ZB4, “Published by H. G. Zimmerman & Co. Chicago” credit line

-0-

Known Chronology of “H.G. Zimmerman & Co.”

 

From leather, to silk to two card panoramas, from comic to holiday, to view cards from across the United States, “H.G. Zimmerman & Co.” was a full service post card creator between late 1906 and early 1912.

Based in Chicago, Illinois, late in 1906 or early in 1907 Zimmerman opened a west coast office in San Francisco.

The June 30, 1907 San Francisco City Directory lists “Zimmerman H. G. & Co, pubrs souvenir post crds, 915 Van Ness av, S.G., tel Franklin 2688.”

 

 

 

 

 

Based on a review of post cards with images of the 1906 San Francisco earthquake, Zimmerman issued a series in black and white, with undivided backs and then the same views in color with divided backs.

At one point, a relative, Charles Zimmerman, took over the San Francisco office, but by November of 1909 the west coast operation was closed.

 

 

 

 

 

 

 

By the end of 1907, Zimmerman’s operation was located in a two story building named “THE HOUSE THAT ZIM BUILT.”


On November 15, 1907 the public was informed “the new two story brick building at 3021-3023 Michigan Avenue has been leased” to “H. G. Zimmerman & Co.”

The lease ran until March of 1910 at a total rental cost of $8,500. Zimmerman is still at this address as late as April 1912.

Based on classified newspaper advertisement Zimmerman placed in newspapers around the country it is clear that much of his business was based on the work of “side pocket” aka “vest pocket” salesmen.     (Anaconda Montana Standard, 2-21-1909)

Then in the spring of 1911 Zimmerman took another approach to sell his post cards.

With the exception of a law suit over stock in his post card company, Zimmerman and his publishing company disappears from sight. At about the same time, an H.G. Zimmerman appears as an automotive accessory salesman. This H.G. Zimmerman quickly moves up the ladder and becomes a major player with the General Motors Corporation. The same H.G. Zimmerman? Likely, but more information is needed on the closure of “The House that Zim Built” on Michigan Avenue in Chicago.

“H. G. Zimmerman & Company” becomes incorporated public publishing, manufacturing and merchandise business.

In June of 1910, the Zimmerman post card company was incorporated as a “publishing, manufacturing and merchandise business.”
With capital stock of $250,000.
The company’s incorporators were Charles Center Case Jr., James V. Hickey and Frederick Second.”
Zimmerman was listed as President and “A. Hansen” as Secretary. Zimmerman listed his home address as 3743 Indianan Avenue, not far from his office.

American Post Card Association

In May of 1908, Zimmerman was named vice president of the newly formed American Post Card Association.
According to the association’s press release the goal of the associations was “eliminating many present evils” in the post card trade “with the hope that the movement will become national for the protection of the industry as a whole.”

A central issue, at the time, was the imposition of tariffs on imported post cards. The U.S. Congress was holding hearings on the issue in 1908.
For Zimmerman and has American Post Card Association other important issues included “the matter of censorship of post cards” and the establishment of “some standard by which manufacturers can guarantee cards to be immune from prosecution.”

Also of concern to the newly formed post card association credit lines on post card and the challenges trying to “control salesmen.”

For a variety reasons the post card industry fell on hard times; over stock, prices dropped, too many publishers and the public’s slipping interest.

Late in November of 1911 Zimmerman placed an classified advertisement in a Chicago began looking for twenty “girls’ for “counting post cards.”

Zimmerman Stock Subject of Law Suit

In 1912 stock in the Zimmerman post card company was the subject of a suit involving trading stock in his post card company for land. According to the suit Zimmerman said his company was “importing from foreign countries and manufacturing post cards, which it was selling in great quantities and at enormous profit.”

The response to the suits, Zimmerman had “not foreseen the failure of the post card and mail order concerns.”
It appears the suits were settled out of court.

It was time for Zimmerman to change trades. It is possible he became a representative for automotive products. First selling carburetors.

Zimmerman shifts from cards to cars?

Then he worked for the “foreign sales department of the Studebaker Corporation then he moved over to the Dodge Brothers automotive team where he was in charge of advertising.

He next stop was General Motors where he was put in charge of the company’s Australian division. And in early august, 1922, Zimmerman is off to Copenhagen where he as G.M.’s representative.

With his move to Denmark, Zimmerman’s role as a post card publisher was now a decade behind and would not be in his future.

Are Zimmerman the post card publisher and Zimmerman the world traveler for General Motors the same person?

And whatever happened to the American Post Card Association?

More work needs to be done.

Zimmerman Nevada
Post card Checklist

Unless listed as color, all the post cards in the check list are black and white.

Imlay

No # “Hotel and Depot, Imlay, Nev.” (color) ZB4.

Goldfield

A921A10 “Nixon Block, Goldfield, Nev.” ZB1 & ZB2.

A921B10 “House made of 10,000 Beer Bottles, Goldfield, Nev.” ZB1 & ZB2.
• This bottle house was in Tonopah, not Goldfield.
• This image was printed by Zimmerman with two different backs.
• Same error in the title; “Made of 10,000 Beer, Bottles, Goldfield, Nevada.”

A921C10 “House Made of Barrels, Goldfield, Nev.” ZB1 & ZB2.
• This barrel house was in Tonopah, not Goldfield.
• Same error in the title; “House Made of Barrels, Goldfield, Nevada.”    Allen with the title “Made of 10,000 Beer Bottles, Goldfield, Nevada.”

A921D10 “Mohawk Mines, Goldfield, Nev.” ZB1 & ZB2.
• This view was first released by Edward H. Mitchell, with an undivided back in 1906, as post card number 808 titled, “MOHAWK MINES, GOLDFIELD, NEVADA.”  A popular post card, Mitchell printed a version with a divided back.
• This view was released with two different ZIM backs.

A921E10 “General View of Goldfield, Nev.” ZB1.
• This view was also released by Edward H. Mitchell, as card number 807 titled “GENERAL VIEW OF GOLDFIELD, NEVADA”. The Mitchell card was released first with an undivided back, and later re-released with a divided back.

A921F10 “Labor Day, Goldfield, Nev.” ZB1.

A921G10 “Freighting by Team Before Advent of Railway, Goldfield,
Nevada.” ZB1.                                                                                                                                  – Note, Nevada spelled out.  Only one in this series no abbreviated.

A921H10 “Combination Mine and Mill, Goldfield, Nev.” ZB1.

A921I10  “Ore Dump, Combination Mine, Goldfield, Nev.” ZB1.

A921-I-10 “Ore Dump, Combination Mine, Goldfield, Nev.” ZB2.
• A second version of a ZIM back.
• Also the alphanumeric on this card has dashes. Likely to separate the letter “I” and the ones.

A921J10  “High Grade Ore for Deposit in Safety Vaults, Goldfield, Nev.” ZB1
-The hand stamped, in purple, “POLIN BROS., GOLDFIELD, NEVADA” is found on the back, left edge of some ZIM post cards with this title.

A921K10      ?

Sparks, Nevada

B155A1 “Harriman Avenue, Sparks, Nev.” (ZB1)

B155A2 ?

Blair

B601A1 “Pittsburg-Silver Peak Gold Mining Co.’s 100-Stamp Mill, Nev.” ZB4.

B601A2 ?

B1394A1 “Latest Extinct Volcano in America, Blair, Nev.” (color) ZB4.

B1394A2 ?

Ely, Nevada

-Note, all Ely post cards have a type ZB4 back.

B1669A7 “Train of Copper Ore, Ely, Nev.”

B1669B7 “Interior of Power House, Ely, Nev.”

B1669C7 “Squaw Race in Ely, Nev.”

B1669D7 “Veteran Shaft, Ely, Nev.” (color)

B1669E7 “Steam Shovel at Work, Ely, Nev.” (color)

B1669F7 “Alpha Shaft, Ely, Nev.” (color)

B1669G7 “Copper Flat, Ely, Nev.” (color)

B1669H7 ?

 

B1693A2 “Depot, East Ely, Nev.” (color)

B1693B2 “Aultman Street, Nev.” (color)

B1693C2 ?

Hawthorne

B2377A2 ?

B2377B2 “E Street, Hawthorne, Nev.” (color) ZB4.

B2377C2 ?

Known Post Marks on ZIM Nevada post cards

While no 1907 post marks have been seen, it is believed that both the order and the shipment of the Nevada Zimmerman post cards took place in late 1907.

A921
Goldfield February 20, 1908
Goldfield, April 12, 1908
May 8, 1908 hand written
Goldfield, July 30, 1908
Goldfield September 15, 1908
Goldfield, November 9, 1908
Goldfield, December 25, 1908
Goldfield July 17, 1909
Goldfield August 3, 1909
Tonopah RPO Feb 27, 1910
Goldfield, August 31, 1910 type 2 back
Goldfield November 29, 1910

B155
Sparks March 23, 1908
Sparks December 21, 1908

B601
Reno & Goldfield RPO June 19, 1908

B1394                                                                                                                                                  Blair, July 3, 1909

B1669
Ely, March 29, 1909
Shafter April 28, 1909
Ely, May 8, 1909
Ruth, May 10, 1909
Ruth, May 20, 1909
Kimberly May 22, 1909
Ruth, May 27, 1909
Shafter June 2, 1909
Hawthorne, Sept 1, 1909
East Ely, Dec. 10, 1909
East Ely, December 12, 1909
East Ely, December 14, 1909
East Ely, December 19, 1909
East Ely, December 25, 1910
Cobre & Ely March 18, 1911 RPO
Imlay, March 20, 1911
Ely, June 17, 1911

1693
RPO Cobre & Ely, Mar 18, 1911

No number
Imlay, March 20, 1911                                                                                                       Imlay October 25, 1912.                                                                                                   Imlay December 12, 1912

 

Nevada 1905-1910 The American News Company Story

American News Company  Images of Nevada from 1905-1910           From Goldfield to Ely 

By Robert Stoldal   updated January 9, 2019

Between 1905 and 1910 the American News Company of New York published several post card series featuring images of at least five different communities in Nevada.

The post cards, printed in Leipzig and Dresden, Germany, include one of the earliest, if not the earliest series of color post cards of Goldfield, Nevada.

The New York based company published both undivided and divided back post cards of Nevada.

The earliest known post mark on American News Company post card of Nevada is  A 1403     with a title of “Bird-Eye View, Goldfield, Nev.” postmarked Goldfield September 1, 1906.

A.N.C. sent out post cards with divided backs, printed in Germany, in advance of the official legal date for use in the United States.   Post cards can be found where the sender followed the law and only put the address on the back of the divided back post cards, while others ignored the law and wrote a message on the backs of the post cards.

Postcards were just a sideline to the American News Company.   As the new mining boom was taking place in Nevada, A.N.C. dominated the national distribution and sales of printed material.   At one point it had 300 branches selling everything from newspapers to magazines to books and post cards.  In addition the company also distributed tobacco products, candy and novelties.

The American News Company offices in New York City

 

The American News Company was founded in 1864, the same year Nevada gained statehood.  Over the next several decades, the primary players that controlled or were key participants in A. N. C. included William Randolph Hearst and Moe Annenberg.

It also supplied goods to west coast companies that had the contracts to sell items on trains and at depots, including the Dennison News Company.

By 1957 A.N.C. had all but closed and ceased to operations.   Still, the company held stock in other wholesaler and retail outlets of printed material including newsstands.   Today that company is owned by Rupert Murdoch.

While the vast majority of American News Company post cards, issued before 1908, feature scenes of east of the Mississippi River, A.N.C. did produce post cards of western states.

Goldfield and Tonopah images highlight the A.N.C. production of Nevada views.  Others feature images of Manhattan, Ely, and Delamar Nevada.

 

The photographs of two well-known photographers, E. W. Smith, of Tonopah,

 

 

 

 

 

 

and Pers Edward Larson from Goldfield, are seen in the series.

 

Counting both black and white and color post cards, it is likely more than fifty and less than 70 A.N.C. post cards with views of Nevada were published.

American News Company also produced two double-card panoramic Nevada Views “Birds-Eye” views; “Birds-Eye View, Tonopah, Nev. 1908,” and “Birds-Eye View of Mines and Goldfield, Nev.”

Rare Views of Ely Nevada

    Two post cards, D 7020 and D 7021 are rare views of a social club in Ely, Nevada.

The post cards are rare as is information about the “University Club.”

The club’s beginning dates back to late 1907.

Part of its history is found at the Nevada Supreme Court in Carson City.

Started by a mining company, the University Club, over the years the club would have among its members, a governor, and attorneys.

Apparently the only requirement to join was a degree from a recognized University.

The late Nevada historian and author, Russell R. Elliott, who was born in White Pine County, wrote   “One of the earliest social activities” in Ely was “the formation of numerous social clubs. Some of these, such as the “Good Time Club” of Ely, incorporated in November 1907 were devoted entirely to having a good time. Some clubs, like “The Strollers”, emphasized dancing activities.  Others, such as the Caledonian Club, and -the Greek and Serbian Societies, and the University Club, added to the above purposes the desire to get together with people of similar race and background.”[i]

The Club was organized by The Step Toe Smelting Company of Ely in late 1907.[ii]

One of the founders was C.B. Lakeman who at the time held “a responsible positon of mine superintendent” in Ely according to a January 1908 alumni report from the University of California, Berkeley.

While Yale reported in February of 1908 there the University Club’s membership stood at fifty-eight with three members from Yale, Lakeman reported the new club was “composed chiefly of Stanford and California men.”[iii]

By the end of 1908 it membership topped 100.  In early 1909 the University Club was incorporated as a nonprofit private social club.   At which point, with H. R. Plate as president, the seven member board approved the official sale of liquor.

As a private club the group felt it did not have to secure a liquor license from the city of Ely, or the county of White Pine.

A local district judge disagreed and ordered them to pay for a liquor license.  The University Club said no and an appeals process began that led to the Nevada Supreme Court.

In January of 1913, the Nevada Supreme court ruled “A bonafide social club, which disposes, at its clubhouse, of liquors to members and guests at a fixed charge as an incident to the general purposes o the club, the profit on the sale going to pay the general expenses of the organization, is not required to take out a license.”[iv]

The social club promoted White Pine county and its mining industry from creating mining exhibits to providing information to visiting journalists.

In September of 1913, Darwin S. Hatch, on assignment from Motor Age magazine wrote “we found Ely to be a very thriving little city, with particularly wide-awake inhabitants.  There is a University Club whose headquarters are an old residence fitted up in metropolitan style.  Here we were taken in charge by the boosters of that town and supplied with more dry data and wet refreshments than either our stomachs or our brains could assimilate.”

The “wet refreshment” aspect of the club has lived long beyond the club with the ruling by the Nevada Supreme Court ruling that private social clubs didn’t need a local liquor license.

Denver S. Dickerson, the eleventh governor of Nevada, was a member of the Ely “University Club.”[v]

The full history of the club, its members and role in turn of the century Nevada needs to be uncovered.

[i]  “History of Nevada Mines Division, Kennecott Copper Corporation, 1956, Russell R. Elliott (1912-1998) University of Nevada, page 35.

[ii]  “Science Notes, February, 1908, The Yale Scientific Monthly, page 191.

[iii] “Science Notes, February, 1908, The Yale Scientific Monthly, page 191. “The Alumni,” January, 1908, The University of California Chronicle, page 225.

[iv] State of Nevada, respondent, v. University Club a corporation, appellant, January, 1913, Nevada Supreme Court, number 2005, page 475.

[v] https://en.wikipedia.org/wiki/Denver_S._Dickerson

Printing Process

     Nearly 100 years later, the colors in the Poly-Chrome post cards are still vivid and the images are still sharp.   This is due to the type of paper and the printing process the company used.

Charles Wallace, in his book  “The Catalogue of Ply Chrome Post Cards Made in Germany “describes the printing process; “View post cards usually were produced by offset lithography. When viewed though a magnifying glass they have a screed or dotted appearance.  That is not true of Poly Chrome postcards, for they have a clean, clear cut, unobstructed appearance that sets them apart from the usual litho chromes.  In their day they were considered the finest quality view post cards available.  The method by which they were produced was called colortype or gelatin process.”[1]

A.N.C. Brands

       The American News Company used at least a dozen other brand names.   A.N.C.  and used different logos for each of these brands.   The A.N.C.  three-leaf clover is incorporated into each of the brand’s logos.

The American News Company cards were printed by various German firms under several trade names including:

  1. Excelsior
  2. Poly Chrome
  3. Litho Chrome
  4. Newvochrome
  5. Mezzochrome
  6. Photochrome
  7. Americhrome

At this point, the following A. N.C. brands can be found with Nevada images:

  1. Excelsior
  2. Poly Chrome
  3. Litho Chrome
  4. Newvochrome

 

Goldfield, Nevada

Undivided back, black and white printing.

No local publisher listed

 

A.N.C. number                     Title

A 1393     Unknown

A 1394         Main Street, Goldfield, Nev.

EKP Goldfield, November 11, 1906.*

A 1395       First Baby Born in Goldfield, Nev.

Also published in color by A.N.C. as A 6341.

Larson took the photograph of the burro  used in  A.N.C.’s  A 1395 and A 6341.  Using the Newman Post Card Company, Larson published his own divided back version of the image, number 134/30.

 

In the  undivided back, A.N.C. version, the burro in the upper right hand corner disappears.

A 1396     Prospectors outfit, Goldfield, Nev.

EKP   Goldfield, September 7, 1906.

This was also released by Larson through the Newman Post Card Company, 135/19,titled “Prospectors Outfield.”   Note spelling error  “outfit” is spelled Outfield.

A 1397     Goldfield Maidens, Goldfield, Nev.

EKP  Goldfield April 27, 1908.

A 1398     Goldfield, Nev.

EKP Goldfield October 23, 1907.

A 1399     Unknown -Likely Nevada

A 1400     “Gambling at the Gold Fields”

A 1401     En Route to Goldfield, Nev.

EKP Goldfield, June 2, 1908.

A 1402     Pioneer Buildings, Goldfield, Nev.  

EKP   Goldfield, September 13, 1906.

This was also released by Larson though the Newman Post Card Company, 134/23 with a divided bck

A 1403     Bird-Eye View, Goldfield, Nev.

EKP  Goldfield, September 1, 1906.

A 1404     “Exhausted Stampeder” –  –  – Found a Place of Safe Deposit.                                  Goldfield, Nev.  

 A 1405     Birds-Eye View, Goldfield, Nev.

EKP  Goldfield, October 8, 1906.

A 1406     Birds-Eye View of Mines and Goldfield, Nev.

This is a panoramic double card.

EKP   Goldfield, November 11, 1906.

A 1407      Unknown- Not likely Nevada.

 

Manhattan, Nevada

black and white

Published by Nelson Rounsevell, Stationer, Manhattan, Nevada.  

A.N.C. #           Title

A 2830     Unknown

A 2831     Main Street, Manhattan, Nev.

EKP Manhattan, June 3, 1908.

A 2831    Unknown

 

Ely

Divided back,  Printed in Germany, color

C 3110 Series, Litho-Chrome

Published by Grace B. Faxon, Ely

This series of four Ely post cards has both a C followed by a four digits starting with 3115 and ending with 3118.  In addition, a six digit number is also found on the back of the post card in the lower right hand corner.

 C 3115     unknown

C 3116    Aultman Street, Ely, Nevada     119030

EKP   Ely, November 9, 1907.

C 3117    Robinson Canon, Ely, Nevada    119031

EKP  Ely, November 9, 1907.

C 3118    Ely, Nevada

EKP  Ely, November 11, 1907.

C 3119    Unknown

 

Ely

Undivided backs, black and white

No publisher listed other than A.N.C.

A 3298     Unknown

A 3299       Ely, Nevada

View of the town taken from nearby hill.

Known postmark, Ely, December 11, 1906.

A 3300    Ely, Nevada

Street scene with Palm Restaurant building in center of image.                          “Greetings from Ely Nev.” in gold script was added to the face of the post card.

EKP  Ely, Nevada, February  10, 1907.

A 3301       Unknown

Tonopah, Nevada

Divided back, black and white

Published by A. H. Rounsevell,

Tonopah, Nevada

 

A 3644    Birds-Eye View Tonopah, Nev. 1906

This is a double card panoramic view of Tonopah from near-by mountain.  Known post mark Tonopah, April 2, 1907.

A 3645     The House that Made Tonopah Famous, constructed of 10,000 beer bottles

EKPs known.                                                                                                                                  Tonopah Flag cancel, July 22, 1908.                                                                                      Reno & Goldfield RPO, December 21, 1908.

A 3646     The Barrel House, Tonopah, Nev.

Pioneer Tonopah photographer, E.W. Smith, took the photograph used for this post card.  Smith’s dog is seen sitting in front of the door to the Barrel House.  Smith’s dog was his way of signing his photographs.

With this undivided back post card, A.N.C. also left room on the right side of the post card for the message.

A 3647    Piute Indians Playing Poker, Tonopah, Nev.

EKP  Tonopah flag cancel, July 2, 1907.

A 3648   Native Daughters of the Desert, Tonopah, Nev.

EKP   Tonopah Flag Cancel, August 4, 1907.

A 3649    Tonopah Prospectors off for the New Strike

A 3650    Unknown- Likely Nevada

A 3651     High School, Tonopah, Nev.

EKP   Tonopah March 2, 1907.

A 3652     Mizpah Shaft of the Tonopah Mining Co., Tonopah, Nev.

Pioneer Tonopah photographer, E.W. Smith, took the photograph used for this post card.  Smith’s dog is seen lower left side of post card.

A 3653     Nye County Court House, Tonopah, Nev.

EKP   Tonopah Flag cancel April 5, 1907.

A 3654     Tonopah Extension Mine, Tonopah, Nev.

EKP Tonopah Flag cancel, March 7, 1907.

A 3655     A Piute Indian’s Private Residence, Tonopah, Nev.

EKP   Tonopah flag cancel, February 26, 1907.

A 3656     unknown

 

De Lamar, Nevada

Divided back, black and white

Published by M.C. Kelly,  De Lamar, Nev.

 

A 4337      Unknown

A 4338     Joshua Park,  De Lamar, Nev.

EKP  Delamar, Nevada, October 2, 1908.

A 4339     Unknown

 

6300 Series Goldfield

There are 15 color views of Goldfield in this 6300 series.    The undivided back post cards in this series, were first sold sometime between September of 1906 and February of 1907.[2]

Pers Edward Larson

     While his name is not listed on the back pioneer Goldfield photographer Pers Edward Larson either was the publisher of the series, or sold some of his photographs to A.N.C. to use in the 6300 series.

Possibly all of the photographs for the 6300 series were taken by Larson.  So far five cards in the series have been identified using Larson photographs.

Larson arrived in Goldfield opened up his own photography and souvenir store, The Palm Studio, about the same time that the 6300 series went on sale.

 

 

Goldfield, Nevada

Undivided back, Color

No local publisher listed

A 6330   Bird’s-Eye View of Mines and Goldfield, Nev.

Two panel panoramic view.

EKP   Goldfield, August 1, 1910

A 6331     Bird’s Eye View. Goldfield, Nev.

This same view was issued as Mitchell number 907 titled, “GENERAL VIEW OF GOLDFIELD, NEVADA.”

A.N.C. also issued a black and white version of this card with the number 1405.

A 6332     “Exhausted Stampeder.”    Found a place of Safe Deposit.    Goldfield, Nev.”

Also released  by A.N.C. as A 1404 black and white.

A 6333      Bird’s Eye View.                              Goldfield, Nev.

A.N.C. also issued this image in black and white card, A 1403.

EKP Hazen, Nevada, January 11, 1907.

A 6334     Pioneer Buildings.                          Goldfield, Nev.

Pioneer Goldfield photographer P.E. Larson issued his own version of this image, photograph number 347 titled, “PIONEER BUILDINGS GOLDFIELD, NEV.”

 

A 6335     En Route to Goldfield, Nev.

The card shows a load of lumber being pulled by a large team of mules.

A.N.C. also issued this card in b & w, number A 1401.

The same view was published by the Denison Post Card number, number 4, titled “Goldfield in 1905.”

Curt Tiech published the same view in 1933.   The CT post card has no title, location, or publisher listed on the post card.

It is one of a series of four untitled Goldfield postcards, 3A166, 167, 168, and 169 that Curt Tiech published in early 1933.

EKP  Goldfield, February 5, 1916.

A 6336     Gambling at the Gold Fields.

EKP   West Exeter, New York, December 25, 1911.

A 6337     Shipping Ore. Goldfield, Nev.

A 6338     Goldfield, Nev.

This view, a long line of mules hauling freight was was also issued by A.N.C.  in black and white, A 1398.

A 6339    Goldfield, Maidens, Goldfield, Nev.    

A black and white version of this view was also issued by A.N.C., card A 1397.

A 6340     Prospectors Outfit. Goldfield, Nev. 

This is a Larson photograph number 322.

 A 6341     First Baby born in Goldfield, Nev.

This view of a burro was also published by Larson.  Larson sold both a color and black and white version of this card, titled “FIRST BABY BORN IN   GOLDFIELD, NEV.”

A.N.C. also produced a black and white version of this image, A 1395.

EKP  Goldfield, April 9, 1916.

A 6342       Main Street. Goldfield, Nev.

This was also issued by A. N. C. in black and white, A 1384.

EKP  Niverville, New York, April, 21, 1908.

A 6343       U.S. mail Coaches in the Rocky Mountains. 

This was a popular image.   After A.N.C. used the image, Larson put out his own post card titled, “A holdup U.S. Mail Coach en route to Bullfrog Nev.” Number 333.

Again using Larson’s photograph this image is also found on a Newman post card number 134/15.

The image was also used by the Dennison Company.  This was post card three in the Dennison series. the card is titled “U.S. Mail Coach En Route to Bullfrog, Nevada.”

The image was also sold as a ‘real photo’ post card with a title that provides additional information;  “1907 O’Keefe Bros. Stage Co. Leaving Bull Frog Heading for Goldfield Nev.”

A 6344     The Yucca Palm on American Desert.

This was also released by Larson.  The negative of the photograph is identified with the number 634.

A 6345     (This is a New York view card.)

 

 

 

Tonopah

Divided back, color, No local publisher listed

A 6955     This is a Texas view card.

 

A 6956     Mizpah Gold Mine. Tonopah, Nev.

 

A 6957    Unknown

 

D 7000 Series

Divided, back color

Published by Grace B. Faxon, Ely, Nev.

 

 D 7018      Unknown

D 7019     St. Bartholomew Church and Rectory, Ely, Nev. (v)

EKP  Ely, February 21, 1910.

D 7020    Entrance to University Club, Ely, Nevada.

EKP  McGill, June 9, 1910.

 

Two rare views of the University Club in Ely, Nevada.

D 7021     University Club, Ely, Nevada.

EKP, East Ely, June 11, 1910.

D 7022   School, Ely, Nevada

While this has a divided back, there is room for a message on the right side of the face of the post card.

EKP  Ely, October 31, 1910.  Note, mailed on Nevada birthday as s state.

D 7023   General view of Ely, Nevada

EKP   Ely, April 22, 1910.

D 7024     “ALWAYS ROOM FOR ONE MORE IN ELY, NEVADA”

                 EKP  Ely, September 24, 1909

  D 7025      Unknown

 

U.S. Monitor  “Nevada”

color-divided back.  No local publisher listed

While not an image of the state, the American News Company produced a color card, titled, “A7292 U.S. Monitor “Nevada” at Anchor.  New London, Conn.”

The monitor “Nevada” was built in 1900 originally named the “Connecticut.”  It was later renamed the “Nevada,” and in 1909 the ship received its third and last name; the “Tonopah.”

After serving as a submarine tender during World War I, it was sold by the government in 1922.

 

A 7292    U.S. Monitor “Nevada” at Anchor.  New London, Conn.

 

Ely

Divided back,  Printed in Germany, color

C 14230  Ely

Published by Grace B. Faxon, Ely

 

 

C 14231    unknown

C 14232   Corner Aultman and Murray Streets, Ely, Nev.

Note the Northern Hotel on one corner and the R. A. Riepe Building on the other corner.  Riepe of the infamous Riepetown.

C 14233   Richmar Apartments, Ely, Nevada

C 14234   Nevada Northern Depot, Ely, Nevada.

EKP  Lane, Nevada, June 30, 1010.

C 14235   unknown

 

 

Abbreviations 

  • EKP   Earliest Known Postmark
  • V        Vertical

 

Footnotes

 

[1] Wallace, Charles L., “The Catalogue of Ply Chrome Post   Cards Made in Germany 1905-1906-1907.”

[2] Wallace, Charles L., “The Catalogue of Poly Chrome Post Cards Made in Germany 1905-1906-1907.”

Post Cards of Southern Nevada 1910 by Bobbe Lithographic Company of New York

 

Bobbe Lithographic Company,

Post Cards of Southern Nevada.

“Three trains is a Crowd”

Delayed in Caliente, Nevada on September 3, 1915, by a train wreck, William spent time at John Shier’s Drug Store just up the street from the train depot.

He bought several post cards of Caliente published by Shier.

On one card William wrote a friend in Massachusetts “held here on account of a washout.”   He dropped his post card at the Caliente Post Office.

William then headed back to the depot to get a status report on his train which was headed to California.

He picked up additional information on the wreck which occurred about half way between Caliente and Las Vegas.

William told Sona “we are tied up here today. We have been here since two o‘clock last night and this is in the afternoon.  The train ahead of us went into the ditch.  We don’t known when we will go.  But I suppose tonight three trains here so you know it’s a crowd.”

William, the pessimist, dated his post card 9-4-15.   He deposited his post card at the Caliente railroad depot.   Soon after he mailed his card the train left the station heading to Los Angeles.   William’s post card is postmarked Ogden & Los Angles R.P.O. TR 2 Sept. 3, 1915.

The first post card, the one he dropped off at the post office, did not make it on the train until the next day.  It is postmarked “Caliente, Nev. Sep 4, 1915.”

When the delayed trains, heading south, made it to the spot of the wreckage, a newspaper report said “the passengers beheld a locomotive almost buried in the sand.  It had left the track when it hit the washout, but the passenger train behind it was not wrecked.”[i]

While the backs of the post cards William in Caliente bought are the same used by the Bobbe Litho Company of New York, there is no credit line on the back other than “Pub. by John Shier –K. 1318.”

In addition to the design of the back, including the font used for the words Post Card, Bobbe also used the letter K to identify his post cards.  The color printing process is the same one used by Bobbe.  For example see Bobbe Litho K430 Caliente.

It is likely the post cards at Shier’s drug store had been on the rack for several years, and it is also likely they were printed by Bobbe’s  former  partner M. S. Kraus.

  The Bobbe Lithographic Company’s connection to Nevada

The Bobbe Litho Company connection to Nevada started five years earlier when it announced plans to begin selling post cards directly to retailers. [ii]

In addition to Shier in Caliente, a retailer in Las Vegas responded to Bobbe’s announcement.  Both retailers would order post cards that would mark key historic event.

In Caliente it was drug store owner Shier who sent in an order.  He soon received the shipment of post cards, despite limited communication with the outside world.

Caliente is one of the main Nevada stations on what is now the Union Pacific line between California and Utah.

A massive storm New Year’s Eve, 1909, knocked out more than 100 miles of the railroad with Caliente almost in the middle.  It took nearly six months to completely re-open the rail line.

Mail and supplies were brought in by wagon from Pioche, twenty-five miles north of Caliente.

Shier was clearly one of the first to order from Bobbe as he received his post cards in early April, 1910.  The earliest known Bobbe card post mark Caliente, April 27, 1910 a month before the rail line opened. .

When the railroad line reopened in mid-June 1910, John Shier’s drug store had a ready supply of storm related post cards.

It was Bobbe’s March announcement that caught Shier’s attention.  The price was right and he didn’t have to order thousands of post cards. He also he knew there would be a demand for post cards once the rail line reopened.

Up to that date Bobbe Litho, which both manufactured and imported post cards, sold only to wholesalers.[iii]

Bobbe’s move was the result of action by the Federal Government.

With the approval by the President and the U.S. Congress of the Payne-Aldrich Tariff Act of 1909, the U.S. post card industry was looking at an uncertain future.

In late 1909 Bobbe was looking for a new revenue stream.

With his partner and longtime friend, Maurice Albert Kraus, they made a decision and sent out an press release to a target audience; drug stores.

Several trade magazines including The Pharmaceutical Era, the American Druggist and Pharmaceutical Record, and the Canadian Druggist printed the announcement.

The company’s press release modestly described itself as making “a bold move…best explained in the words of S. Bobbe, the well-known lithographer, whose plants in American and Holland are world renowned.”

Before the new tariff on post cards from Europe wholesalers around United States had stocked up on post cards.   Wholesale prices dropped, and Bobbe said the situation was “very sad indeed.”

To this point in time Bobbe said he had kept his companies post card work quiet; “We have sunk our identity for many years” by “printing other names on them as publishers.” [iv]

Now he said the post card part of his company was going public with a new sales plan; “we find that our post card business is best conserved by direct contact with the retailer.”

Bobbe’s enticement to the small shop owners was financial.  The company announcement, said it was sending out a catalogue with prices so “low as to give the dealer the benefit of the jobbers’ profits and the salesman’s commissions.” [v]

Not only would be wholesale price be attractive, Bobbe said his company had “perfected a glazed view which our foreign house formerly made and we now make them equally.”

Bobbe went on to compare his cards to the ‘real photo’ post cards.  He said his post cards have “a photo finish that far excels many of the photographic views cards that are sold throughout the country.” [vi]

Bobbe’s announcements included another inducement for small retailers, he sell his postcards “in lots of 500” and would “deliver views in two weeks’ time.” [vii]

Two southern Nevada drug stores, one in Las Vegas and Shier’s in Caliente  responded to the offer.

           Bobbe and Kraus knew each other                  for more than 30 years

In addition to being his partner and friend, M. Albert Kraus was Bobbe’s naturalization sponsor. [viii]

Bobbe arrived in the United States from England in September of 1876.  He was sixteen.

On October 15, 1885 he became a citizen of the United States.   A year later he listed his occupation as “bookbinder.”[ix]

By 1910, Bobbe had become one of Kraus’ partners, along with Simon Goodman in the Kraus Manufacturing Company, a printing house in New York.[x]

Despite orders from Caliente and Las Vegas as well as responses from retailers around the country, including Lake Tahoe, this was Bobbe last known post card effort.

Kraus Continues on in the Post Card world

 

Kraus Post Card for Broadway show “Mutt & Jeff”  1911-1912. Has Kraus back, not Bobbe.

Kraus on the other hand, using the same back found on the Bobbe post cards, would print at least one Nevada post card, and would go on to create post cards for both silent film stars and Broadway shows.  Kraus’ credit line would often appear on the backs of his post cards he created.

“The Lilac Domino” opened on Broadway October 28, 1914.  Post card published by Kraus, with Bobbe back.

 

 Caliente, John Shier  Las Vegas, Warren Wilson

Shier and Warren Wilson of Las Vegas, owned and operated the major stores in southern Nevada.

Shier had been a drug store owner and operator in the south-east part of Nevada for several decades..

Starting in Pioche in 1880 he opened “Shier’s Hesperian Drug Store.”[xi]  By 1894 he had moved to De Lamar, Nevada and had set up shop as a “pharmacist.”  His new operation was called the “Prescription Drug Store.”

In 2012, a 5 1/8 inch tall bottle from his De Lamar drug store sold for $1,000. [xii]

When the railroad was built between Salt Lake City and Los Angeles the town of Calientes, with an “s” was created.  As De Lamar would soon turn unto a ghost town Shier opened the Caliente Drug Store.

Front page advertisement in July 27, 1906 issue of

The Pioche Weekly Record

Shier, originally from Ringwood, Hampshire, England was 62-years-old when he ordered post cards from Bobbe in 1910.

A few months after receiving is post cards from Bobbe, Shier announced his plans to run for the Nevada Assembly representing Lincoln County.[xiii]  Two decades earlier he had served in the Nevada Legislature.

Late in 1910, after the rail line had been restored Shier, and Charles Squires, publisher of the Las Vegas Age newspaper were named in to the Platform Committee, of the Nevada State Republican Party.[xiv]

Not likely the two men discussed Bobbe post cards.  Although, Squires did use Bobbe post cards to promote his campaign for the Nevada Legislature representing Clark County.

The Squires state senate campaign mailers are the first known use of post cards in a Las Vegas election.

Both Shier and Squires made it to the November general election.  Both lost.

Wilson Drug Store – Las Vegas

In Las Vegas, Warren Wilson had just turned 22 years old when he moved to Nevada in 1906. [xv]

By 1910 he was part owner and ran the largest drug store in Clark County new county seat, Las Vegas. [xvi]

Wilson’s drug store was located on the first floor of the building located on the North West corner of First and Fremont Street.

Wilson Drug Store  Las Vegas.  Albertype Post Card     ca. 1910

It is likely Wilson’s 1910 post card order was his first and last from Bobbe.  It is also likely that the Bobbe order was the last order Wilson made for any post card for his Las Vegas drug store.

While Wilson used several post card publishers while he operated the drug store, his company of choice was Albertype of Brooklyn, New York.  He used Albertype starting 1907, as did his processor.

Wilson was sick most of 1910 and was either in the hospital or at home recovering.

In mid-March of 1910, the news hit; “New Drug Store.”  The newspaper reported “Las Vegas is to have another business house on Fremont Street.  The name of the new enterprise is the Las Vegas Drug Company.  The store will be neatly fitted up and will be ready for business within the coming week.  In addition to drugs the concern will carry a stock of optical goods and jewelry.”[xvii]

The store, which specialized in “eye glasses, eyes examined, glasses made and repaired,” also started selling real photo post cards of southern Nevada.[xviii]

Within days of the new drug store opening, Wilson became “quite ill” and was “confined to his house”[xix]     After being “confined to the house by illness for over a week,” Wilson was sent to Los Angeles, and “will stay in the southland some time for recuperation.”   Neither Las Vegas newspaper, while reporting on the Wilson’s illness many times, every mentioned the exact nature of his illness.

At the end of April 1910 the Age reported that Wilson, after being confined to a “California hospital for several days, he is now able to be out.”[xx]

Several weeks later, Wilson after a “sojourn of several weeks returns much improved in his health, and is once more attending to business at the drug store.”[xxi]

It is during this period Wilson probably ordered as many as ten different views of Las Vegas from Bobbe.

Whatever was causing Wilson’s ill health, it hit again 60 days later.  The public was informed at the end of July their primary pharmacist “has been ill for a week past, went to Los Angeles. It is hoped that the change of climate and rest from business will soon restore him to health.”[xxii]

He returned a month later, “much improved in health and spirit from his sojourn in Los Angeles.”[xxiii]

Wilson’s “spirit” did not last long. Less than 30 days later he called it quits.  His mysterious malady was given for his departure.  One report said that “Mr. Wilson has been in ill health for the past year, and on this account felt the need of a change, and will take a much needed rest on the coast.”  The headline to the story simply said Wilson “Disposes of Drug Business.”[xxiv]

Within weeks, the new owner and a new name for the business was announced.  “E.S. Wharton, of Rhyolite has purchased the interest of W. B. Wilson in the Wilson Drug Company and will assume the management of the business.  He has a large stock of goods at Rhyolite which will be moved here and combined with the stock of the local store.”[xxv]

The Wilson Drug Store became the Wharton Drug Store.  Like Wilson, Wharton  ordered his Las Vegas post cards from Albertype.  However, Wharton never placed an order with Bobbe.

Bobbe Nevada Post Cards 1910-1911

The Bobbe post cards were likely produced over a one year period beginning in the spring of 1910. The dates of printing and likely re-orders, are based on Bobbe’s announcement, postmarks and the images and titles of the Nevada post cards.

It is possible that Shier placed an order for a panoramic view of Caliente in 1914.   A post card with a Bobbe Shier back, with only a “Pub by John Shier –K1318” is known to exist with the title “Birdseye View of Caliente, Nevada.”

Known Postmarks.

  • Caliente, Nevada, April 27, 1910.
  • Caliente, Nevada, June 20, 1910.
  • Caliente, Nevada, July 12, 1910.
  • Las Vegas, Nevada August 30, 1910 A.M.
  • Los Angeles, California, September 10, 1910
  • Caliente, November 6, 1910.
  • Las Vegas, Nevada, November 11, 1910.
  • Las Vegas, Nevada, February 16, 1911.
  • Caliente, March 1, 1911
  • Caliente, Nevada, April 11, 1911.
  • Caliente, May 10, 1911.
  • Las Vegas, November 11, 1910.
  • Caliente, Nevada, June 26, 1911.
  • Las Vegas, Nevada, June 29, 1911 A.M.
  • Las Vegas, July 6, 1911.
  • Las Vegas, Nevada, August 3, 1911
  • Las Vegas, September 21, 1911.
  • Las Vegas, October 2, 1911.
  • Las Vegas, December 16, 1911.
  • Caliente, July 1, 1914.
  • L. City & Los Angeles, TR 2 R.P.O. June 30, 1914
  • Caliente, Nevada, August 5, 1915.
  • Caliente, Nevada, August 20, 1915
  • Ogden & Los Angeles, R.P.O, September 3, 1915
  • Caliente, Nevada, September 4, 1915.

 

 

Bobbe Post Card Backs

There are two known Bobbe backs on Calientes and Las Vegas post cards.

Bobbe Litho  Back  Version One

 

Bobbe Litho Back  Version Two

Check List of known Bobbe Litho Nevada Post Cards

Caliente

Series 86,  Also reissued as Series 140

This is a vertical card with three views damaged railroad tracks from the storm of 1910. Each of the three images has its own title.

  • There are two horizontal views on the face of the card and one vertical view.
  • Horizontal “Caliente, Nev.”  Shows twisted railroad tracks.
  • Vertical view “Two Miles above Caliente.” Shows more twisted tracks.
  • Horizontal “One & One Half Miles above Caliente.” Shows washed out track and trestle
  • No publisher listed. Earliest known postmark is Caliente, April 27, 1910.
  • This same view was produced under Bobbe’s Series 140. Version 2 of the back was used.   Possibly a re-order of a popular post card.

 

 

 

Series 95

Title is “MAIN STREET, CALIENTE, NEV.”

  • This is a black and white view look south from the west side of the tracks towards the business section of town and the depot.
  • Earliest known postmark is June 12, 1910. Published for John Shier.

 

 

Series 148

A multi view post card of Caliente.  Each view has a title within the image.

  • “FRONT VIEW OF COMPANY HOUSES, CALIENTE, NEV.”
  • “SAW MILL CANYON, HIGH BRIDGE EAST OF BIG SPRINGS ELEVEN MILES EAST OF CALIENTE”
  • BRIDGE (TURNED OVER) 20 MILES WEST OF CALIENTE
  • The images on the post card appear on post cards printed earlier by other publishers..

 

Series K.205

Title, “Caliente, Nevada, 1910”

  • This post card was issued with three different Bobbe Litho numbers,
    • 205
    • 238
    • 1042
    • All three have the same back.
  • All three post cards were “Pub. By Bobbe Litho Co., New York City for John Shier.”
  • Shier’s name is misspelled ‘Ghier’ on the first issue, K.205.
  • On the last print run, K.1042 a small water pond lower right has been colored in.

 

Series K 430

This card, is titled “Caliente, Nevada.”

  • The view shows the town and mountains in the distance from an almost ‘birds-eye’ view.
  • A light green color was added to the sky, a brown to the desert and a dark grey to the town.
  • “Pub. By Bobbe Litho Co., N.Y. for John Shier”

 

 

Series K 1296

  1. A vertical post card with two images of Caliente.
  • Each image has its own title; “Main St. Caliente, Nev.,” and “Depot, Caliente, Nev.” and “Round House,” and “Across the track, Caliente, Nevada
  • Published for “John Shier” by Bobbe.
  1. A vertical post card with two images of Caliente.
  • Each image has its own title; MAIN ST. CALIENTE, NEV.,” and ‘DEPOT, CALIENTE NEV.” However, the second view shows seven men standing at the front of a steam engine number 19.

 Bobbe backs, but no Bobbe credit line.

One has the credit line “Pub. By Kraus Mfg. Co., N.Y.” the other card with the same back has a credit line “Pub. By John Shier- K1318.”

Based on the backs, the “K” number, it is likely that Kraus purchased Bobbe sometime between 1911 and 1914.

 K 1318

  1. This is a color post card titled “Birdseye view of Caliente, Nevada.”
  • The colors are identical to those found in K430 “Caliente, Nevada.”
  • Published by John Shier
  • Earliest postmark is July 1, 1914.

No number.   Kraus Mfg. Company.

  1. The title is “Caliente, Nevada.”
  • This post card has the credit line “Pub. By Kraus Mfg. Co., N. Y.”
  • This is a view of the business district next to the tracks on the depot side of the railroad.
  • The earliest known postmark is December 14, 1916.
  • The post card has an early Bobbe Litho post card back.

 

Check List of Bobbe Las Vegas

Post Cards

Series 140

Another post card printed by Bobbe  records  an important moment in Las Vegas’ history.   

In 1910, Charles P. Squires, who owned and operated the Las Vegas Age, one of communities two weekly newspapers campaigned for the office of State Senator representing Clark County.

In February of 199, the Las Vegas Review-Journal published a series of articles on historic Las Vegas figures.   The late journalist K.J. Evans wrote, “If there is any individual who deserves the title “The Father of Las Vegas,” it is Charles Pember Squires, a native of Austin, Minn., who spent more than 50 years here, building, boosting and ballyhooing his city. Fellow citizens who knew him during that time in Las Vegas greeted him with the sobriquet of “Pop,” and his wife, Delphine, as “Mom.”[xxvi]

As part of his 1910 campaign, Squires sent out post cards in the primary election seeking the Republican nomination.

He used a Series 140 post card from Bobbe Lithographic Company titled “Views at Las Vegas, Nev.”.

The multi view has three images, the Salt Lake Route railroad depot, Fremont Street looking west, and an image of the First State Bank.

On the back of the card, most mailed in August, before the September primary, Squires printed “Dear Sir:  I am asking the republicans for the nomination for State Senator.  I believe I am the man you want.  If you think so too, your vote at the primaries will be appreciated as a personal favor.  I have the interests of the County deeply at heart, as you may know through my paper, The Las Vegas Age, and will esteem it a high honor to represent you.   Yours Very truly, Chas. P. Squires.”

The card was addressed “Dear Sir,” as women were not allowed to vote in 1910.

Other Bobbe Series 140 Las Vegas Post Cards.

The 140 Series use a Bobbe Litho post card back, and series number, but Bobbe does not have a credit line on the back, only “Pub. by Wilson Drug Co., Las Vegas, Nevada.”

Title

  1. “VIEWS OF LAS VEGAS NEV.” In a small triangle in the center of the post card.

This post card has three untitled views on the face of the card.

  • The First State Bank building.
  • The railroad depot
  • Fremont Street look west from Second Street.

Earliest known postmark, Apr. 30, 1910.

  1. “DESERT SCENES LAS VEGAS, NEV.” In a small triangle in the center of the post card.

There are three views on the face of this post card.

  • Two men on horses with three pack mules loaded with prospecting Equipment.  The Newman Post printed this same view for Wilson Card Company, card 2, titled “On the Desert, Las Vegas, Nevada.”
  • A view of two dozen burros, near a creek, with Sunrise Mountain in the background. The same view was printed for Wilson by the Albertype Company of New York, and titled, “Burros, Stewart Ranch, Las Vegas, Nevada.”
  • This is a view of seven burros with backpacks, with what looks like Frenchman’s Mountain in the background. Earliest known postmark is September 10, 1910- Los Angeles, California.
  1. “CHURCHES, LAS VEGAS, NEV.”

This post card has the separate views of the two churches in Las Vegas in 1910-1911.

Earliest known postmark is July 6, 1911 – Las Vegas.

  1. “CATHOLIC CHAPEL, LAS VEGAS, NEV.”

Earliest known postmark Feb 16, 1911- Las Vegas.

  1. “SALT LAKE DEPT. LAS VEGAS, NEVADA.”

Note, different font used for title, and Nevada not abbreviated.

Series 166 and Series 1004

Both the Series 166 and 1004 have credit lines “Pub by Bobbe Litho. Co., New York City,” and “For Wilson Drug Co.” on the back.

  1. “CATERPILLAR OF NEVADA,” SANDSTONE CO., LAS VEGAS, NEV.

Earliest known postmark is November 11, 1910- Las Vegas.

 Series 1004

  1. “SCENE ON CLARK & RONNOW RANCH. LAS VEGAS, NEV.”
  2. “FIELD ON CLARK & RONNOW RANCH. LAS VEGAS, NEV.”

Earliest known post mark is October, 1920-Las Vegas.

The Clark & Ronnow Ranch were front page news in April of 1910.   The Las Vegas Age reported on April 30 in a story titled “Paradise Valley,”  “Where less than two ears ago was only the gray of the desert may now be seen…little bunches of greenery.”   the story went on to say there were “several acres of sugar cane,” as well as corn, and barley” and Clark and Ronnow said “we have 480 acres of land…of this we will probably have 120 acres under cultivation by the end of the season.”  The story ended with the note the Clark and Ronnow Ranch provides an example of why “it is little wonder that the Vegas valley is receiving much attention.”                                     It is possible the story and the publishing of the post cards of the ranch was part of a marketing effort to sell land in Las Vegas.

How many post cards of southern Nevada were produced by Bobbe-Kraus?

It is likely the Bobbe Lithographic Company of New York City, New York printed more than twenty different card images of southern Nevada in 1910.

There are nine known Bobbe cards of Caliente, and 8 of Las Vegas.  Included in the known total of seventeen post cards are 9 multi view cards.  There are a total of eighteen views on the 9 multi view cards.

It is possible the images on the multi view cards were also produced as individual view cards.

For example an untitled three image multi view card of the 1910 New Year’s track washout in Meadows Valley contains three titled views; A card titled “Caliente, Nev” that shows only twisted railroad tracks, a view titled “Two Miles Above Caliente,” that shows more twisted railroad tracks, and a third view titled “One & One Half Miles Above Caliente,” that shows track and a washed out trestle.

On the other hand three image multi-view cards tilted “VIEWS OF LAS VEGAS, NEV.” Shows views that had already been released as individual cards by other post cards producers.

No Bobbe post cards from other parts of Nevada have been uncovered.  There are known Bobbe post cards from the California side of Lake Tahoe.

 

Footnotes

[i] “Marooned Artists Give Charity Show,” September 6, 1915, The Salt Lake Tribune, page 8.

[ii] “Bobbe Litho Co. to Sell Director to Dealers,” March 1910, “The Pharmaceutical Era, magazine, New York, Page 292.

[iii] “Bobbe Litho Co. to Sell Director to Dealers,” March 1910, “The Pharmaceutical Era, magazine, New York, Page 292.

[iv] “Direct to the Retailer,” March 1910, The Canadian Druggist magazine, Toronto, Canada, Page 175. “The Retailer Gets the Bottom Line,” June 27, 1910, American Druggist and Pharmaceutical Record, Page A 24.

[v] “Bobbe Litho Co. to Sell Director to Dealers,” March 1910, “The Pharmaceutical Era, magazine, New York, Page 292.

[vi] “Direct to the Retailer,” March 1910, The Canadian Druggist magazine, Toronto, Canada, Page 175. “The Retailer Gets the Bottom Line,” June 27, 1910, American Druggist and Pharmaceutical Record, Page A 24.

[vii] “Bobbe Litho Co. to Sell Director to Dealers,” March 1910, “The Pharmaceutical Era, magazine, New York, Page 292.

[viii] “Co-partnership and Corporation Directory of the City of New York,” March 1910, Trow Directory, Printing & Bookbinding Company, New York, Page 93.

[ix]  “Throw’s New York City Directory,” May 1, 1886, The Grow City Directory Company, New York, Page 167. “Petitions for Naturalization” New York City,  Samuel Bobbe, Records of the District Court, 1685-2009, Record group Number, RG21.

[x] “Co-partnership and Corporation Directory of City of New York, March 1910, Trow directory, Printing & Bookbinding Company, New York, Page 449.

[xi] Display advertisement for Shier’s Hesperian Drug Store, June 21, 1890, The Pioche, Nevada Record, page 4.

[xii] http://www.icollector.com/John-Shier-Bottle-NV-Delamar-Lincoln-County-c1894-1903-2012aug-Nevada-Bottles_i13391032

[xiii]  “Political Announcement,” July 23, 1910, The Pioche Nevada Record, page 4.

[xiv]  “Republican Party stands United in Convention,” September 28, 2910, Reno Evening Gazette, page 2.

[xv] Las Vegas Age, November 11, 1906

[xvi]  “Thomas Block Leased, November 24, 1906, Las Vegas Age, page 1.

[xvii].  “New Drug Store,” March 18, 1910, page 1.

[xviii]. Clark County Review, June 11, 1910, page 6

[xix]. Clark County Review, April 16, 1910, page 6

[xx]. Las Vegas Age, April 30, 1910, page 5.

[xxi]. Clark County Review, May 21, 1910, page 6

[xxii]. Las Vegas Age, July 32, 1910, page 5

[xxiv].. “Disposes of Drug Business,” January 21, 1911, Las Vegas Age, page one..

[xxv].   “Local Notes,” March 11, 1911, Las Vegas Age, page 5.

[xxvi] https://www.reviewjournal.com/news/c-p-squires/

 

Who was AP, the pre World War Two northern California photographer who created several series of Nevada post cards?

The California Photographer who is listed twice in the 1940 U.S. Census in different cities.  And who produced real photo postcards of Nevada.  Who is A.P.?

by Robert Stoldal

(Updated  February 20, 2019)

In the late 1930’s, a California photographer who used the initials AP to identify his work, produced a series of post cards of Nevada towns along U.S. highways 40 and 50.

No name, just an A and a P attached to each other was the only clue as to who the photographer was.

Who was AP?

Continue reading “Who was AP, the pre World War Two northern California photographer who created several series of Nevada post cards?”

The Covered Wagon, Nevada’s Epic 1924 Movie to receive Special Treatment

     In at least a tie, if not number one on the list of the top ten silent films connected to Nevada is “The Covered Wagon.”  It was filmed in 1923 and released in 1924.

This is an epic film.  A true EPIC film!    Nevada filming locations in 1923 include Baker, Nevada, parts of what is now the Great Basin National Park,  and with Skull and Snake Valleys.

Today’s news, the fact “The Covered Wagon” will be coming out in three weeks, on a special edition, Blu-ray with added attractions,,  tops our movie news this week.

The Fox film, (Before it became 20th Century Fox) was Jesse Lasky, who approved a $500,000 budget.  Big bucks in 1923.  By the time all the production costs were added up, it was a $750,000 movie.  The director, James Cruze, was raised by his Mormon parents in Ogden, Utah.

The star is Alan Hale.  No, not Gilligan’s Island Alan Hale.  This was his dad.   The female star was Lois Wilson.  A long career, more than 150 films including the silent film version of the Great Gatsby.

Paramount Studios, “3,000 actors spent three months” in the Utah and Nevada deserts.” Again from the studio’s “Facts about The Covered Wagon,” “One-tenth of all the blanket Indians in the United State appear.”  They are Arapahoes, Bannocks, Shoshones, and Crows.”

“Nine square miles of waste prairie were burned.  The scenes in which the 500 wagons ford the mile-wide rushing torrent were made at great risk.” (A hell of a lot more wagon’s then Ward Bond ever had.)

Promotional Post card issued by Paramount Studios. (CH collection)

 

That is studio publicity at work.  But, having viewed the VHS copy.  There are thousands of people and hundreds of wagon.   As far as buffaloes the studio said they had 500 in the film.   Remember, this was 1923, no “Iron Man” parts one or two digital affects.  But seems to be a few of those buffaloes, well check it out for yourself.

This is a classic film, shot in Nevada and Utah.  It is an epic film, a box office hit, and led to other epic silent films in the 1920’s before “Iron Horse,” and “Ben-Hur.”

The disc will go on sale on February 20, and the news release from Kino Lorber said the special edition release will also contain,

  • -Audio commentary by Film Historian Toby Roan
  • -Booklet essay by film scholar Matt Hauske
  • -The Pie-Covered Wagon: a 1932 one-reel spoof starring Shirley Temple
  • -Wurlitzer organ score by Gaylord Carter
  • -Reversible Blu-ray Art

https://www.kinolorberedu.com/film/thecoveredwagon

When the movie was released in the United States and England, theatre goers were asked to fill out post cards and send them to friends.

 

 

Coming up in February a top ten list of Nevada related silent movies.   With 1924 “The Covered Wagon” and John Fords, 1925 “Iron Horse” competing for the top honors.   The recently uncovered   southern Nevada production of a Laurel and Hardy film, yes, Laurel and Hardy may also vie for a top spot.  Semi spoiler alert L and H are the stars of this film, but before the there was a Laurel and Hardy handshake to become a team.  Filmed near Moapa.  Surprised me too.

 

 

 

 

Patty Hearst in Las Vegas

CNN’s ongoing promotion of its upcoming long form video special “The Radical Story of Patty Hearst” set off a flashback to November 5, 1975.

It was on that day the UNLV newspaper “The Yell,” carried a front page story “Patty Hearst in Las Vegas.”   That was more than four decades ago, Captain History was working with Dave Kelly, the newspaper’s Editor. (see p.s.) The Confederate Soldier and the word “Rebel” were removed the masthead.

If you would like to read the story as well as a visit by Dick Gregory at UNLV, here are a couple of links.

Gregory’s appearance and comment’s on Hearst  was also front page news.   Gregory, like his contemporaries Lenny Bruce, and Mort Sahl, was labled a comedian.  All three were satirist, all three were funny,  but their legacy was shining a spotlight on the opportunities for improvement in society.  ( After writing that, an image of all three of them popped up  throwing a tomato at me.)

Here are the links to The YELL,

http://d.library.unlv.edu/cdm/compoundobject/collection/reb/id/1794/rec/5

http://d.library.unlv.edu/cdm/compoundobject/collection/reb/id/1868/rec/8

Here is one of many obit clips on Gregory.  https://www.youtube.com/watch?v=lQpM5WxI37Q

CNN’s broadcast “The Radical Story of Patty Hearst” premieres on February 11 at 9 p.m. and 10 p.m. ET/PT .  Nine days before Hearst’s 65th birthday.  https://www.cnn.com/shows/radical-story-patty-hearst

P.S.   When Dave Kelly moved from the profession of journalism to the world of computer’s, it was Journalism loss.  His outstanding coverage of the Baneberry accident and his work with UPI stands out.

A Nevada Bar Owner & A Person who was once paid by a mobster to be honored U.S Govt.

In the next three weeks the U.S. Post Office is going to honor a former employee of Bugsy Siegel  with a forever stamp, and the U.S. Mint is going to honor a former Henderson bar owner with a dollar coin.

Continue reading “A Nevada Bar Owner & A Person who was once paid by a mobster to be honored U.S Govt.”

I bumped into Charlotte Perkins Gilman in Las Vegas.

Charlotte Perkins Gilman!    Finding her in Las Vegas was a fortunte accident.  Finding Charlotte Perkins Gilman and her The Yellow Wallpaper…. well, you need to read it for yourself.  The article below covers my search for the details of C.P.G’s visit to the small desert community of Las Vegas.

Continue reading “I bumped into Charlotte Perkins Gilman in Las Vegas.”

“When you feel that the people around you are taking too much care of your private business, move to Nevada. It’s freedom’s last stand in America.”

Yep,  that was Will Rogers who call Nevada “freedom’s last stand in America.”

Not sure Will was talking about gambling, or marijuana,  but he did know there was something special about Nevada.

Despite the fact the airplane he was flying in flipped on its back when landing in Las Vegas, he liked the “dandy little city.”

And he did one of his last films at Lake Tahoe and Reno and he almost bought a Nevada ranch.  Will Rogers was unique and helped people though the Great Depression.   In this article we explore his connection to Nevada.

Continue reading ““When you feel that the people around you are taking too much care of your private business, move to Nevada. It’s freedom’s last stand in America.””